LECCE – It has now become customary to wait for the First Amazon Daythe annual offers event which returns this year 16 and 17 July exclusively for all Prime customers with thousands of offers and discounts on big brands. To celebrate the tenth edition of the initiative in style, the Prime Day Festivala great event open to the public from Friday 12th July to Sunday 14th between the city of Lecce and the beach of Otranto. Various activities are scheduled including musical showcases and cultural events, exclusive guests, sports, entertainment, and entertainment for the little ones.
In Piazza Sant’Oronzo in Lecce will feature an immersive and instagrammable installation, open to the public every day from 4pm to 11pm, where visitors can explore a selection of the best products on offer during Prime Day and discover Prime benefits. There will be also a selection of local products made by small and medium-sized businesses in Pugliaprotagonists ofMade in Italy area.
Saturday 13 July at 9.30pm, the spotlight will turn on the unmissable Amazon Music musical showcase which will feature protagonists The Kolors, with an exclusive performance in the evocative Convent of the Theatines. Savino Zaba will present the event: it will be possible to participate for free after registering for this link starting July 2nd.
Sunday 14 July, always at 9.30pm, Prime Reading event, also at the Teatini convent: ospecial guest of the evening will be the author Elisa De Marcoknown to the public as Elisa True Crime, who will talk on stage with Savino Zaba and will tell the public about some cases that she delves into in her latest book “Manipulators. The invisible chains of psychological dependence”. Free entry while places last.
Always from Friday 12th to Sunday 14th, from dawn to dusk, the Balnearea Beach in Otranto on the white Alimini beachwill be transformed to give life to a large party open to all. From 10am to 7pm all visitors will have the opportunity to dive into the Prime world thanks to a series of experiences and appointments. We will mention a couple: inside two cabins of the establishment they will be able to discover all the benefits of the Prime subscription and explore the best offers available on Amazon.it; furthermore Alexa will have a dedicated area where you can discover and experience all its features. There will also be the Amazon Fresh Chiringuito, a kiosk on the beach dedicated to Amazon’s same-day grocery delivery service, ua series of beach volleyball tournaments scheduled over the three days within the sports area, an area of the beach entirely dedicated to the little ones, a space dedicated to all fashion enthusiasts, photobooth and Smiling Wheel, where tAll visitors will have the chance to play the wheel of fortune and win beach gadgets.
«This year we celebrate the tenth edition of Prime Day and we are thrilled to celebrate this splendid milestone not only by offering our Italian customers hundreds of thousands of exclusive offers on a vast selection of products, but also by sharing a great moment of celebration thanks to Prime Day Festival – he has declared Mariangela Marseglia, VP and Country Manager of Amazon Italy and Spain. – In 2023, Amazon customers around the world saved approximately $24 billion thanks to our offers and coupons. In particular, Prime customers saved over $2.5 billion during the last edition of Prime Day in 2023. We have worked with commitment and passion to further improve the shopping experience of our customers and to guarantee them the possibility to save even more on Prime Day 2024. We have selected exclusive offers, capable of responding to the most diverse needs of our customers, within all product categories, including thousands of offers on Made in Italy products”.
