There are some practices that supermarkets implement to encourage you to spend more: here’s what they consist of.
Due to the strong price increases of goods and services that have characterized recent years, the weekly shopping done at one of the town’s supermarkets has also increased. But it’s not just the products that cost more. In fact the supermarkets themselves they implemented some stratagems to encourage consumers to spend more.
Italian families spend on average 100 euros a week when they go to the supermarket. However, this figure also includes a series of promotional tactics which aim to capture the attention of buyers and influence what they decide to buy.
This is also due to the fact that we try to induce consumers to spend more time in stores and this leads people to spend more. But let’s find out together what they are the most common actions which are used to increase the cost of weekly shopping.
Stratagems to encourage the purchase of products
One of the most widespread tactics concerns basic necessities products such as milk, bread, cheese and fresh products, which are often located at great distances from each other. In this way people are forced to cover as much space as possible inside the store encouraging the purchase of other goods.
Another trick is related to the sounds you hear in the supermarket, including the music that is played. The latter is specifically curated throughout the day to help consumers move slower or faster depending on what they need and also based on the layout of the shop.
There’s more to it than the price
Consumers should pay attention to discounted products. First of all, before putting them in your cart, it is important to think about whether you will actually use them. Even if it is a bargain, you should ask yourself whether you will use them right away? Even if it is obvious to repeat it, it is necessary to pay Be careful what you put in your cart and why. It might all seem a bit stressful, but it’s what you need if you really want to save money.
Another problem also concerns the clarity of supermarkets on the products that are actually on offer. According to recent research, one in four shoppers has difficulty understanding when a supermarket label represents a real saving on the usual price of an item. Then the supermarkets they should be more transparent to ensure people are able to effectively compare products, recognize genuine discounts and make informed decisions.
