The Parma Ham Consortium is the protagonist of the Summer Fancy Food Show in New York, the reference fair for the food and beverage sector on the east coast of the United States. An unmissable event for the Parma PDO protection body, as usual present at the event with an institutional stand in which representatives of numerous member companies were present.
“The United States – recalls Alessandro Utini, president of the Parma Ham Consortium – represents for us the main commercial outlet after Italy, a market which in 2023 absorbed almost a third of the total volume of our exports. The product enhancement activity that we carry out in the USA involves various segments, not least that of out-of-home consumption, in which we are activating important collaborations. In this scenario, our presence at the Summer Fancy Food Show is even more important and strategic – he explains – since it allows us, in our first foreign market, to network and have profitable exchanges with professionals in the sector”.
In 2023, Parma Ham exports generated a turnover that exceeded 280 million euros, thanks to a total of approximately 2,450,000 hams that left Italy to head to foreign markets. Of these, over 720,000 were sold in the US market, which confirms its leadership in the import of the PDO and the consolidated appreciation for this product, a symbol of our country’s gastronomic tradition.
