What will it be like? tourist season 2024 to Salerno? After boom of presences recorded between April and the first half of June, in particular thanks to the presence of many foreigners, both European and non-European, the question mark is a must. Also because, what seems contradictory, are the data relating to the forecasts. The municipal councilor for the branch Alessandro Ferrara he is decidedly optimistic: «There is a slowdown in demand, which mainly concerns the Cilento area which evidently has not yet been able to organize itself in the most adequate way. For Salerno city, however, based on data from Enit, the national tourism agency, we expect a 13 percent more of bookings compared to the previous year. This is the result of the work we have put in place so far thanks to our participation in main national and international fairs of the sector and to the commitment that, despite the lack of funds, the administration makes to support quality events capable of attracting new presences. The airportthen, will contribute decisively to increase these flows and to cement a continuously growing trend.”
Ferrara then reels off a series of new features on which the Common is already working for the next few months: «From September onwards we will have Salerno a gathering of renowned clarinetists from all over the world. We will host Bitus, the International School Tourism Exchange and a Chinese delegation that we met both at Berlin than in Milan. They are also increasingly narrower relations with Dubai and Abu Dhabito ensure that our city is also included in the circuit of Arab tourism». And while waiting for the Pontecagnano port to take off, «the sea routes are giving extraordinary results, confirming themselves as the first choice of transport for many visitors both Italians and foreigners.”
The president of Federalberghi Antonio Ilardi he is instead sceptical: «According to the reports of Bookingin the last few days there has been a decline in bookings by 19 percent compared to twelve months ago. On the one hand, it is a phenomenon that can be explained by the transition from foreign tourism, which has so far given excellent results, to Italian tourism, which is suffering, this year in particular, a contraction in demand due to the economic problems of families strangled by mortgages. They prefer each other cheaper destinationslike Greece or Spain, because the crisis is making itself felt very much – he reports – Then, as I often repeat, a control room is needed, because foreign tourism also needs to be accompanied and promoted. A road show should be organized in all the destinations served by the airport. They do it Capaccio and Padula, we don’t understand why we can’t do it too. Think about that open the airport means having a million passengers immediately is wrong: we are not the center of the world and we should start change mentality».
Agostino Ingenito of Abbac it is possibilistic. «Compared to 2022 and 2023 we are experiencing a period of normalization. Before there was greater anxiety for freedom and above all families were not forced to fight with such prohibitive interest rates. There is an objective decline in bookings, but I am convinced that this figure will come in the coming weeks rebalanced. Italians are used to last minute“. If Cilento is at a standstill and the Amalfi coast itself is suffering, as denounced in recent days by the former leader of Federalberghi Salvatore GaglianoSalerno city still seems to withstand the impact also and above all thanks to more competitive prices.
«The presence of foreign tourists is slowly waning – he clarifies Vanessa Fiorehost – But this happens every year, because, especially the Northern Europeans, prefer to move in spring. As for the Italians, we receive many exploratory phone calls. The interest on Salerno there are and they work the structures that offer discounted prices. In the meantime, let’s cross our fingers». For Mario, host, «the main problem is the sea. Those who come to us, in addition to visiting Paestum or Pompeii, want to be able to have a bathwhich is not always possible because lately the water quality is very bad and this certainly does not constitute an incentive for visitors.”
© ALL RIGHTS RESERVED
Read the full article at
The morning
