Salt Bae opens in Rome and announces the arrival of the first Italian Nusret with a video on Instagram. Where and when? At the moment there is no information, but the comments were not long in coming.
With a short video on Instagram, Salt Bae has announced the opening of its first restaurant in Italyand the chosen city is Rome. “Italy, are you ready? We are opening a restaurant in Rome“, it is read. A few words and a few seconds in which Salt Bae, stage name of Nusret Gökçeis shown signing what to all intents and purposes appears to be a contract.
Last winter we left him struggling with the bills, when he turned off the heating in his restaurant in London, now we find him again around the Eternal City where a new Nusret will open. But the announcement was not appreciated on social media, the same social media that gave him fame. The Turkish butcher and then entrepreneur (his Nusr-Et Steakhouse restaurant chain counts over 30 brands around the world) reached international fame thanks to a video, which went viral, in which he salted the meat, in the way we all know today, making slide the grains of salt onto your forearm. Since then this gesture has become his trademark, repeated ad infinitum.
Salt Bae opens in Rome: the reaction of the Romans
But let’s go back to the opening of the first Italian Nusret, about which at the moment we know practically nothing except the Romans’ reaction to the announcement. In fact, it arrived below the video in question an avalanche of comments, many of whom are not exactly enthusiastic about this new restaurant. Salt Bae, obviously, is no stranger to receiving criticism: the stellar prices of his restaurants’ dishes have ended up at the center of debate several times, not to mention the spectacular way the entrepreneur has of presenting them (just think of the steaks covered in gold). In general, the approach to catering was also criticized, which goes beyond the kitchen.
The numerous comments from the Romans are therefore not surprising. “Stay away in Dubai freak show“, we read under the video, and again “You haven’t even opened but I’m already telling you. Lower your prices!“. Up to a lapidary”We don’t want you“.
