Naples, a city famous for its coffee culture and its unique culinary traditions, enthusiastically welcomed the arrival of the renowned American chain Starbucks which inaugurated the second store in Campania in the evocative setting of the Galleria Umberto I in Naples. The mayor of Naples was also present at the inauguration Gaetano Manfredi: “Having a brand like Starbucks in Naples means bringing an international flavor to a city that has great innovative capacity but also a great tradition. It is the right mix to give the sense of a large international city full of foreign tourists but also of many Neapolitans accustomed to moving around the world,” she explained.
The opening of the store also brought 30 jobs: “Thirty Neapolitan kids work in this reality – added the mayor – and this represents another step in this path that we are carrying out with the big brands and the big groups, to a city that is increasingly cutting-edge, more competitive, more open to the world”.
Nothing to fear for the small bars in the neighborhood according to Mayor Manfredi: “Starbucks is an international company that offers a product aimed at a different target. And the more we vary the offer, the more we enhance the quality of the city, the more we strengthen the territory. This is another important reality that brings different flavors and methods and is also a way to increase competition and competition is good because it increases quality. Today is truly a positive day,” he concluded.
