After seven years and 278 games, the paths of Happy Casa Store and New Basket Brindisi will split: the chain will no longer be a sponsor of the biancazzurri. The era of Happy Casa Brindisi therefore ends, after seven years that made history. «A historic number – we read in a company press release – a figure full of meanings, emotions, victories and pages of unforgettable sports. The Happy Casa Store – New Basket Brindisi combination marked an era for Brindisi basketball. Three participations in the championship playoffs, culminating in second place at the end of the 2020/21 regular season resulting from 20 victories and 40 points in the standings, and a championship semi-final played against the future Italian champions.
Simply the best result ever achieved. Two Italian Cup finals reached in four editions, with the heart and mind evoking emotional memories to say the least for the exodus experienced in the cities of Florence and Pesaro, where thousands of fans met wrapped in the blue and white colours. Not only within the national territory, Happy Casa Brindisi has also made history in Europe. Five international events have been played in recent years between the Basketball Champions League and the Europe Cup, just one basket away from placing among the best eight FIBA clubs in Europe in 2020/21. A total of 278 games overall at a success rate of 47% obtained in all Legabasket Serie A & FIBA Europe competitions. Stories of champions, baskets, dunks, protagonists on and off the field who have made the combination appreciated, valued and recognizable as a company and sports club.”
The patron’s thanks
Biancazzurro owner Nando Marino then thanked Adriano Cassano, CEO of Happy Casa Store. «With great emotion and recognition I want to thank Adriano Cassano and the entire Happy Casa Store family from the bottom of my heart. In our most difficult moment, a few days before the start of the 2017/18 championship, their entry into the company as Title Sponsor was a huge injection of confidence to look forward with enthusiasm. Together we made history and none of us will ever forget it. Happy Casa will forever be associated with an era of great successes and champions in the history of Brindisi basketball and will find a prominent place in the annals and history books of basketball.”
Who will receive the baton?
Now the Brindisi fans are waiting to find out who the new main sponsor will be, which will obviously also determine the name with which New Basket will face the next Serie A2 championship. The name Happy Casa has made the history of national basketball, but now the time has come to write a new chapter in Brindisi basketball.
