Torino Porta Susa is the first of the 15 Italian railway stations that will be dressed throughout the summer with banners and totems themed around Salone Auto Torino, the outdoor motoring event that will take place in the center of Turin from 13 to 15 September 2024.
The communication campaign will last from June to September and will keep commuters and tourists updated on all the news relating to the Turin Auto Show and on all the agreements present in the Salone Free Pass, first of all the Frecciarossa Special Events offer, which will allow you to take advantage of discounts of up to 80% on the base ticket price for those who choose the Frecce to arrive and depart from Turin during the week of the event.
Communication campaign and Free Pass Auto Show
By scanning the QR code printed on the faces of the information totems it will be possible to directly access the form on the website www.saloneautotorino.com by filling in which you will be able to download the Free Pass, the free electronic ticket which will allow, in addition to transport discounts, advantages and agreements with hotels, museums, restaurants and local and national transport.
Salone Auto Torino, a widespread, open-air motoring event
Salone Auto Torino will be completely free for the public and outdoors, which will run starting from the Porta Nuova railway station, crossing Piazza Carlo Felice, Via Roma, Piazza San Carlo, Piazza Castello, Piazzetta Reale and Giardini Reali, until arriving at Piazza Vittorio Veneto.
Along this route, visitors will be able to discover the display of models of all technologies and engines, which can be tested by the public on ordinary roads, as well as two-wheelers of all engines, also available for test rides. In addition to new products, Salone Auto Torino will also showcase the prototypes and one-offs of the greatest designers in history, dream supercars, the most iconic cars and some of the most famous Formula 1 models, including one single-seater driven by Ayrton Senna.
The Salone Auto Torino calendar will be full of events and dynamic moments every day, which will take place within the dynamic city circuit, which will consist of the 1.5km stretch that will wind between Piazza San Carlo, Via Roma and Piazza Castello and which will be the scene of parades of prototypes, historic cars and the queens of motorsport and Formula 1.
Third edition of Autolook Awards, in Piazza San Carlo
In collaboration with Autolook Week, Salone Auto Torino will organize the third edition of the Autolook Awards, the ceremony of recognition and communication prizes for the teams participating in all motorsport disciplines and which will take place during the three days in Piazza San Carlo.
Salone Auto Torino is an event supported by the Piedmont Region and the City of Turin and sponsored by the Ministry of Culture and the Ministry of Infrastructure and Transport.
