Free concerts, educational initiatives, interactive workshops for adults and children with pizza as the protagonist, the Italian food and wine and cultural heritage. AND Pitti Pizza & Friendsthe four-day event organized with the patronage of Municipality of Florence, Tuscany Region, Campania Region, Salerno Chamber of Commerce and organized by the Alimenta Association, chaired by Maurizio Falcone and Alfonso Aufiero, scheduled from Thursday 23 to Sunday 26 May 2024 with free entry to Florence, at Piazzale Michelangelo.
The event will celebrate pizza, the symbol of Made in Italy, with a series of activities ranging from gastronomic tastings to talk shows with nutrition experts, to promote healthy pizza in line with the principles of the Mediterranean Diet. The event involves eleven bakeries and twenty stands, including spaces dedicated to food intolerances, such as gluten-free pizza.
The appointment in Florence comes after Strasbourg, Sanremo, Rimini, the Vatican Museums, Castel Gandolfo, Nice, Thessaloniki, where the experiment has always brought home great acclaim. The starting idea is to tell, through four days of celebration, flavors and music, the culture of pizza, already recognized in 2011 by the Ministry of Tourism, with the Salerno Pizza Festival, an Italian Heritage for tradition.
For the occasion the most beautiful music plays at Pitti Pizza & Friends in Florence. Thanks to Radio Kiss Kiss, media partner of the event, an exceptional cast of artists will take turns on stage: Thursday 23rd Legno, Maninni and BNKR 44Friday 24 Isotta, Aiello, Aka 7Even; Saturday 25th Alfa and Francesco Gabbani; Sunday 26 Leo Gassmann, Lda, Malika Ayane and the Rich and Poor. The presenters of the event will be Pippo Pelo, Adriana Petro and Stefano Piccirillo di Radio Kiss Kiss.
The event aims to involve all Florentine pizzerias and also intends to draw the attention of schools, in particular those in the hotel sector with journalists and nutritionists discussing the benefits of pizza and its different interpretations. In fact, it will also include interactive workshops for local hospitality institutes and an educational initiative for elementary school students, called «At pizza school»to raise awareness among baby fans of the importance of a balanced consumption of pizza in school canteens.
On the horizon is a unique opportunity for operators in the food, catering and tourism sectors who, by meeting and exchanging ideas, will be able to promote the image of Italy as the home of pizza and culinary excellence.
Taste but also spectacle. The Florence Academy Factory will be held every evening, during which the artists of the Florence Academy will present their unreleased songs. Radio Kiss Kiss will be present at the event with a glass box, from which it will broadcast special programs live for the entire duration of the event. estadellapizza.it
© ALL RIGHTS RESERVED
Read the full article at
The morning
