Chiara Ferragni it’s not the only one digital entrepreneur who is having a hard time, can rest assured that he is in good company. According to Dagospia in fact, the parable of the influencer is descending and not by a little: the Wall Street Journal he made aEarnings Survey of social creators and the truth hurts. They don’t do it anymore stellar revenues of a time, even if someone remains on crest of the wavethe golden age seemed to have come to an end. That the apocalypse has really come for the world of influencers?
Until a couple of years ago it was the dream of all the young people and of anyone who participated in television programs: to become famous on social media. How many have we seen vip get out of reality TV and throw yourself into Sponsorships? Hundreds! And totally free trips around the world, gifted holidayshosted by most important events. In short, the glitter world of influencers has made many dream, but you know, all that glitters is not gold. The market is saturated, there are too many content creators and social networks have to do a skimming: choose only the most valid ones. Increase the competition, earnings drop hey brand they become more and more fussy in their search for testimonial. Then it exploded Pandorogate and it was an avalanche effect: the collapse of Chiara Ferragni witnessed by Selvaggia Lucarelli has started a domino effect. The public trusts influencers less and less and they slowly start to disappear.
How Much Do Influencers Make Today? Dagospia on the Fall of the Digital Empire
Il Wall Street Journal examined i most famous content creators overseas, they are not doing well there either. Millions and millions of followers and views, but the earnings are the same as an average employee. For our country, Dagospia has put under the magnifying glass the cases of three women who have distinguished themselves in the social world: Chiara Ferragni, Clio Make Up and theCynical Beautician. Always at the top Ferry landed on TikTok where, despite the criticism of his videos, he makes money 95 thousand euros per post. Clio Zammatteo he created a fortune with the makeup tutoriallast year had a turnover 11 million euros. This is only one side of the coin, the positive one.
Reaching these numbers today has become almost impossible. The competition is increasingly fierce, young influencers testify that they feel enormous pressure which then affects theirs mental health which then leads them to abandon the social world because it’s too difficult. We must then take into account the public’s mistrust: digital entrepreneurs are increasingly subject to criticism from their own followers who accuse them of showing off their skills too much lives of luxury or making unforgivable choices. The latest to end up in the eye of the storm is there‘Cynical Beauticianstill in the storm over the party organized at Brera ‘s picture gallery. After Balocco caseinfluencers have discovered that it takes a second to finish from the stars to the stablesfrom being the face of dozens of brands to seeing brands flee in search of more reliable faces. Who knows if it is a profession destined to disappear or if we will see sponsorships on Instagram still a long time!
