El Segundo (USA) – Beyond MeatCalifornian pioneer of plant-based meat substitutesbegan 2024 with the debut of a new product formulation, called Beyond IV. The company has announced that it will offer products with cleaner labels and healthier ingredients, as we learn from the Food dive website. Also seeking dialogue with institutions and associations capable of certifying the genuineness of the references, which have always been among the critical and discussed points of the plant based sector.
More specifically, canola and coconut oils have been eliminated and replaced with that of avocadofurthermore the saturated fat content has decreased (-66% compared to the previous version) to the advantage of protein, equal to 17 grams per serving. However, these improvements did not bring benefits on the sales front: Beyond Meat recorded its own eighth consecutive quarter of first-quarter revenue decline.
“We believe 2024 is a pivotal year for change and progress,” said CEO Ethan Brown. Which aims to push the products with new formulations in view of the summer season: the company’s novelties are also certified by the American Diabetes Association’s Better Choices for Life. Among the references we find Beyond sausage, plant based sausages available in Brat Original and versions Spicy Italian (Hot Italian style, it says on the packaging). They will be present in several American chains, including Whole Foods and Kroger. A version should also arrive on the market later Delicate Italian, again according to Food dive. To accompany the product launch, Beyond Meat has created its own first cookbook, Serve Love: a collection of Beyond Meat recipes certified by the American Heart Association’s Heart-Check program.
Image taken from www.fooddive.com
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