Oil mill Bonolio – Contrada Bordea Sciacca (AG), Sicily
L’extra virgin olive oil it is an undisputed pillar of Italian culture and food, but current consumer trends make it necessary to reaffirm its values linked to Italianness and territory.
The event aims to give managers of Italian large-scale retail trade (GDO) a new awareness of the potential of extra virgin olive oil (EVO), adequately valorising the product and implementing strategies to make the department or display clearer, readable and articulated, to involve the consumer and encourage more informed purchases.
During the event the results of three dedicated searchestogether with the testimonies of product experts and discussions with large-scale retail trade, in order to inform, raise awareness and enhance EVO oil as an important asset of the Italian agri-food system.
REGISTER TO PARTICIPATE
The event is reserved for the retail and food service channels.
Plan
09.00-09.30 | Greetings and opening
Introduction by Cristina LazzatiDirector Mark up And Gdoweek, New Media Techniques
09.30-09.45 | Enhance Sicilian oil
Introduction by Carmelo Zagarrì, Commercial Director Bonolio
09.45-10.15 | Circan Research
10.15-10.45 | We don’t slip on oil. Presentation of research into large-scale retail trade and consumers
Research by Marilena Colussimarketing researcher and brand consultant, specialized in the sectors food&drink and retail
10.45-11.15 | The expert’s point of view (title in definition)
By Luigi Caricato, oleologist, writer and journalist (to be confirmed)
11.15-12.00 | Panel discussion
They discuss it…
(in definition)
12.00-12.15 | Q&A & greetings
12.15-14.30 | Networking Lunch
2.30pm-4.30pm | Visit the Bonolio oil mill
REGISTER TO PARTICIPATE
