The global number of users of Travel eSim will grow from 40 million in 2024 to over 215 million by 2028. A new study says so Juniper Research, Global Travel SIMs & eSIMs Market: 2024-2028 (DOWNLOAD AN EXTRACT HERE)according to which eSims represent an alternative to roaming services of operators, allowing travelers to download a temporary local profile to their device and avoid roaming charges.
In this picture Juniper predicts that operators will be able to lose more 11 billion dollars globally: In response, the study recommends that operators develop and implement their own travel eSIM solutions that complement existing roaming packages.
35% savings from travel eSims
The study predicts that the increase in the cost of international roaming will drive the adoption of travel eSim packages. In 2024, mobile subscribers will spend an average of $8.57 per GB of data roaming, while travel eSim users will spend $5.50 per GB. This will result in a savings of 35%, creating a substantial value proposition for international travellers.
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It is necessary to maximize the number of effective distribution channels
According to the study, the growing penetration of eSIM-equipped devices in many countries will provide a considerable platform for user growth. For example, in the United States, more than half of connected devices will be equipped with eSims in 2024, creating a large market for travel eSims. Despite the growing number of devices equipped with eSim, however, maximizing the number of effective distribution channels, by creating a seamless purchasing journey for consumers, will be essential to growing spending on travel eSim packages.
Seamless shopping journey to increase spend
“Despite the growing number of eSim-equipped devices, maximizing the number of effective distribution channels by creating a seamless purchasing journey for consumers will be essential to growing spending on travel eSim packages,” he points out the author of the research Molly Gatford.
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