A rain of money on Carlos Alcaraz. After the triumph at Roland Garros a week ago, his third Slam title, the spotlight of the tennis world is on the Spanish champion. the Spanish champion regained second position in the world ranking from Novak Djokovic, moving ahead of his rival Jannik Sinner in terms of majors won with the Parisian success.
The 21 year old from Murcia represents a real gold mine for many sponsors. Among the brands that have signed the young Iberian, the best-known sports brands are Nike and Babolat, among the luxury brands we find Rolex, Louis Vuitton as well as BMW, Calvin Klein and ElPozo Alimentación.
In recent days, Nike has closed a historic agreement with Carlitos, retouching the contract already started in 2019. The Spaniard celebrated his triumph at Roland Garros 2024 with Nike members present, with whom, according to Relevo, he has negotiated in the last weeks a multi-year agreement (until the middle of the next decade), renewing the current agreement which lasted until 2025.
The figures of the agreement between Nike and Carlos Alcaraz
The new contract proposed by Nike to the Murcian includes truly important numbers. In fact, there is talk of a collaboration that will bring an amount of between 15 and 20 million dollars a year into Alcaraz’s coffers.
The American brand has also worked on creating a customized logo, similar to those created in the past for Roger Federer and Rafa Nadal. A collaboration that will allow the three-time slam champion to surpass even the recent one between Nike and Jannik Sinner, who recently signed his new agreement with the American brand for the sum of 158 million dollars over ten years.
