The most important British television, the BBCdedicates a program in eight episodes to houses for 1 euro in Sicily through the purchase and renovation of a property a Salemi.
The program, entitled “Amanda & Alan’s Italian Job”will air on Friday 6 January in prime time on BBC One and will feature the actress Amanda Holden and the conductor Alan Carr. Filming began in April 2022, when the British broadcaster bought a property in Salemi through the 1 euro house project, and continued throughout the summer until the renovation of the house was completed.
The television format, as mentioned, will see the protagonist Salemi where the phenomenon of houses for 1 euro in Sicily started about thirteen years ago thanks to the vision of the art critic and television personality Vittorio Sgarbi , currently Undersecretary of Culture, who then held the position of mayor and proposed the initiative with the aim of saving the dilapidated historic center of the city. A model that has captured the global imagination over the years, attracting many buyers, especially foreigners, who have joined the initiative by buying houses and giving life to homes that have been abandoned for years. A model replicated in many other cities, around 34 municipalities throughout Italy, which with this initiative have attracted tourists and new residents, relaunching the local economy.
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“Interest in Salemi is growing -said the mayor of Salemi Domenico Venuti– and towards the sustainable and respectful model of urban regeneration that we have proposed. BBC One represents a very important showcase for us as we have opened the city to the international market. This is another important stage in the process of promoting the area that we have been undertaking for some time. The Municipality is doing its part and the Case a 1 Euro initiative is also an opportunity to attract the attention of real estate market investors who see the potential of our Borgo“.
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