«Great events are a source of pride for Molfetta»

Finally, the lights go out on the great “Battiti live” show, which has literally captured the attention of the people of Molfetta over these three days. A real crowd, with fans arriving even at dawn to grab a place under the stage where great names in Italian music performed, but also an opportunity for visibility for local companies and partners. There were many realities that believed in this event such as dispay window for the city of Molfetta.

The 2024 edition was a reconfirmation for Puglia and an exciting “first” for Molfetta: after the itinerant recordings in various places in Puglia, for the main show the choice fell on Molfetta, and behind the scenes there was also the Molfetta communication agency “I Monelli” alongside various partners.

«Undoubtedly the impact on the city was impressive – he says Cesare Mongelli, event organizer and agency administrator – and personally as a Molfetta native I can only be proud that the city can increasingly host large events which consequently become important showcases for local customers too”.

There are three partners that the agency followed closely in all the phases preceding the event and during the recordings of the show: Except Binettias official hair stylist, LD Showroomwith an ad hoc exhibition, e Bread and lovepresent backstage with Apulian-style catering for all the great guests of the show.

Three different realities, involved in various capacities in the framework of “Battiti” to promote themselves and to support the event which brought more than 50 thousand spectators to Molfetta in three days. Salvo Binetti and his team took care of the look of many artists before going on stage, with a “hairstyle area” reserved for guests; LD Showroom brought ceramics, coverings and bathroom furniture with information material; finally Pane e amore presided over the backstage in Cala Sant’Andrea with a tasty catering, with a wide choice of savory delicacies, tastings of Apulian recipes and beverages.

«For the “Monelli” team, taking part behind the scenes of a great event like “Battiti live” is always an emotion – continues Mongelli – and the support of our customers in this setting has made us doubly satisfied, because this activity it falls exactly one year after the transfer of our operational headquarters to Molfetta, after a long history in Corato: for us Molfetta represents a crossroads of opportunities, synergies, growth, and also the experience with “Battivi live” fits perfectly into this climate of development of visibility, on an economic, tourist and notoriety level for Molfetta”.

The recording of the show, hosted by Ilary Blasi with Alvin and the participation of Rebecca Staffelli, will be broadcast on national TV, precisely on Canale 5 in prime time with the first episode scheduled for July 8th.