«The just concluded edition of Medimex it was overwhelming and received unanimous approval from the public who now comes from every corner of the planet, and from professionals. For five days Taranto was the center of international music and showed all its beauty to the world. My thanks go to the irreplaceable team of Puglia Sounds/Pugliese Public Theatre which once again managed to create an extraordinary event which opened, in the best possible way, the great Apulian summer of culture and live entertainment”: these are the words of Michele Emiliano at the end of the 2024 edition ofInternational Festival & Music Conference.
«Medimex returns to Taranto from 17 to 21 June 2025», then announced the president of the Puglia Region.
Once again, therefore, the city of Taranto was the epicenter of international music with an exceptional edition of Medimex which recorded great participation in all the events, sold out of the accommodation facilities in Taranto, important media visibilitywith correspondents from the main Italian newspapers, tickets sold Furthermore 30 countries, 300 operators musical who participated in the professional activities and global coverage – to date, data continues to grow – of more than 1 million 350 thousand users reached, with an age range that spans generations, with a prevalence between 25 and 50 years. Mainly international social users from the United Kingdom, Spain, United States, Ireland, Holland, France, Germany, Greece, Portugal, Switzerland, Belgium (in order of coverage and interaction) and important national coverage with a prevalence of Puglia and high interaction from Lombardy, Lazio, Basilicata, Emilia-Romagna and Piedmont. And even further 500 thousand interactions with posts and approximately 250 thousand shares 3 thousand stories shared by users indexed using the hashtag #Medimex2024.
«It was the best Medimex since we moved to Taranto. An ambitious edition, centered on the theme of artificial intelligence, which has once again raised the bar with a truly important live proposal, showcases with a very high musical level, great participation in all the events, a beautiful video mapping that illuminated the nights of Taranto and an overall program that worked very well – the comment of Cesare Veronica, coordinator Medimex/Puglia Sounds – And the credit goes to the group of people who worked at Medimex again this year and to the thousands of spectators who participated in the 75 events that we proposed in this very hot week, from all points of view . My thanks go to them together with the Puglia Region and its president Michele Emiliano. And I would like to underline that this year, between sponsorships, proceeds and other income, a cost reduction of almost 1 million euros, a significant figure that makes Medimex more sustainable. In short, great tiredness but also great satisfaction and energy that projects us towards 2025. We are ready, as always.”
«Taranto reconfirms itself as a sophisticated and attractive stage for great international music and professionals – he declares Rinaldo Meluccimayor of Taranto – Il Medimexlike the other important events of this summer 2024, are precisely part of that strategy for a just transition and for that process that we started together with the Puglia Region in 2017, of sustainable growth, productive diversification, cultural emancipation, innovation and opportunities for young people and businesses, of repositioning of the image of the city of the two seas, in short, the objectives and concepts underlying the Taranto Ecosystem plan and the regional strategic plan connected to it. Once again the entire Ionian community was ready, welcoming and hard-working, extremely interested in moments of artistic contamination and positive development. Behind the echo of quality music, Taranto showed its best face, a wonderful, efficient city, invaded by cheering people looking for valuable content, never inattentive to messages relating to a constantly evolving world. From Medimex the resilient and changing voice of Taranto was heard loud and clear. A heartfelt thank you to all the organizers, authorities and staff who made this magnificent showcase possible.”
The concerts on the stage of the seafront rotunda on Saturday 22 June by The are unforgettable, powerful, exciting Smile, first date in Italy and Sunday 23 June Pulp, only Italian date and The Jesus and Mary Chain (only Southern Italy date). Great participation for the showcases at the Spaceport with I’m falling apart, Eleonora Bordonaro, Francesco Moramarco, Kyoto, Salvio Vassallo and Monica Pinto, Sandro Joyeux, Comrad, Leland Did It, Nebüla, PinhDAR, Rareș, Samia, Antonello Losacco, Evita Polidoro // NEROVIVO, Jacopo Ferrazza, Maladè, Pasquale Calò, Valentina Fin Cohors, Wasted Generation. Important participation at the Fusco Theater for the national premiere of the film AngelHeaded Hipster. The Songs of Marc Bolan & T.Rex and for meetings the Notorious BIG & Tupac Shakur with Torment, Michael Jackson & Prince, The Beatles & The Rolling Stones And Lou Reed & David Bowie with Manuel Agnelli. Success for video mapping Infinite Loops, AI Endless Explorationan original work by Roberto Santoro and Blending Pixels, and for the exhibition Bob Gruen: John Lennon, The New York Yearswhich can be visited on 14 July at MArTA, National Archaeological Museum of Taranto. Around 300 operators participated in the activities, which this year proposed a focus on artificial intelligence and numerous panels, presentations and workshops on internationalisation, gender equality in the Italian music industry, digital revolution, international cooperation, Sync, Artistic Centric Model and new perspectives of live music. Excellent results also for Puglia Sounds Musicariumschool of music professions, Medimex Music Factory, created in collaboration with Sony Music Publishing Italy and the numerous activities planned.
Medimex – let’s remember – it is a project Puglia Soundsthe Puglia Region program for the development of the regional music system implemented with the Puglia Public Theater – Regional Consortium for Arts and Culture, co-financed by the European Union, Italian Republic, Puglia Region, Tourism Department with Pugliapromozione. POC Puglia 2014-2020 Axis VI, Action 6.8 in collaboration with the Department of Youth Policies Puglia Region/ARTI created with the support of SIAE – Italian Society of Authors and Publishers, with the contribution of Birra Raffo, official beer of Medimex, media partner Radio Rai. Event organized in collaboration with the Ministry of Tourism – National Single Tourism Fund.
