Turin, the summer of “Beach Panettone”. Galup invents the dessert for the sea (and to love)

Who said that panettone should only be eaten at Christmas? Why not take it to the beach (or to a mountain refuge) instead?
Deseasonalisation is also the watchword when it comes to food, there has been talk for a while about launching panettone in the summer too, and so Galupthat is to say “the” Piedmontese panettone by definitioncreated the panettone to love/from seaa play on words between passion for food and holidays.

The idea was born last year, with two summer panettones also proposed for summer 2024, the one with Sicilian lemons and basil and that to tropical fruits– orange paste with diced pineapple, mango and semi-candied papaya. And since they liked the idea this year a new one was created, panettone with Inalpi yogurt and candied peachwhich was born from collaboration with local companies.

A project in perfect harmony with the Galup style: a sort of common thread that unites the whole year, with no more distinctions between summer and winter, holidays and ordinary days, perhaps to be transformed into “perfect days” with the right dessert.

The rules for preparing the summer Galup are historical ones.
Galup panettone was born in Pinerolo In the 1922idea dPietro Ferruaborn in the Langhe area, adopted in Pinerolo, pastry chef «Supplier of the Royal House» who invented the Piedmontese variant to Milanese panettone: low and with hazelnut glazeand so good that he was baptized immediately galupin dialect «greedy».

That is, Galup mother yeast, kneaded and leavened slowly for 40 hours, plus the typical aromas and flavors of summer. A dessert for summer picnics, a snack at the seaside, a trip to the lake or in the mountains, also delicious with the addition of a scoop of ice cream!

Summery even in the packaging: wrapping with the colors of the sky and the sea, plus a pendant and a post card, the kind that no one sends anymore – but it would be nice to start sending again – like “kisses from…”.
This is enough to free panettone from those few days between Christmas and New Year and give it back its dignity as a delicious leavened product perfect even on August 15th.

 
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