TERAMO. Work has started to create the first unique tourist brand on the Teramo coast. The mayors of the municipalities of Martinsicuro, Alba Adriatica, Tortoreto, Giulianova, Roseto, Pineto and Silvi communicated this in a note. The coastal cities of the province of Teramo, also known as the “seven sisters”, are united in an Ats (temporary purpose association) and have been working for some time to coordinate administrative activity in the tourism field.
«The first step in this direction», we read in the note, «was formally taken last November, when, on the initiative of the respective tourism councilors, the mayors Massimo Vagnoni, Antonietta Casciotti, Domenico Piccioni, Jwan Costantini, Mario Nugnes And Andrea Scordella they had signed the protocol to unify the regulations and rates of the tourist tax. The new mayor of Pineto also joined the working group Alberto Dell’Orletta who, together with the next tourism councilor, will adopt the small changes necessary to comply and will participate in the adoption of the brand. Already on that occasion it was anticipated that the next objective of the ATS was to finally equip itself with a brand and coordinated tourist communication, in order to promote the entire coastal territory in a more effective way”. The news is that «the Municipality of Silvi, leader of the association, has entrusted a task aimed at the analysis of the positioning and the evaluation report of the territory, the study and consultancy of the strategic communication project, the design of the website and the activation and management of social channels for 12 months, together with the creation of a unique tourist brand with a coordinated image of the Teramo coast”.
«The objective», declare the municipal administrations involved, «is to reach the Bit of Milan (the international tourism exchange scheduled from 9 to 11 February 2025, ed) ready to launch the new coordinated image of the Teramo coast, both during a press conference and online. This is a historic turning point: together”, the note concludes, “we will be able to establish ourselves better on the international market, as well as on the national one”.(red.te)
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