Cesena, 18 June 2024 – The sea and a surfboard. What else is needed? For the Cesena area Alessandro Onofrithe seas and oceans that bathe the planet, are like home.
He spent years, decades, riding the waves, as seen in the films, with a spirit that speaks of a lifestyle. One of those that finding better is not easy. He was Italian champion six times, came fourth in the European championships and was twice among the top 15 in the world. Now, at 42, it’s no longer time to think about racing, but you never turn your back on true loves.
Onofri now produces surfboards.
“With the ‘Safe’ brand which has acquired international visibility, increasingly appreciated even in the world of the biggest brands. This is demonstrated by the latest agreement we signed with Novamarine, a point of reference in the luxury boat sector. Just to put it into context, they are ‘jewels’ owned by, among others, stars such as Leonardo DiCaprio and Giorgio Armani.”
What is your role?
“We provide surfboards to be included: two for each boat”.
What kind of boards?
“First of all, let’s talk about SUP surfing, which is practiced with an oar, so to speak. These are inflatable boards, which can be stored in special bags.”
How did you enter such a high end of the market?
“It is not the first time that the name ‘Safe’ has been combined with that of an internationally important brand. Among the other agreements we have signed over the years, I mention the one with Jeep, which allowed buyers of the cars to add as an option the possibility of having a ‘Safe’ board among the vehicle’s equipment”.
Adventure without limits.
“This is exactly where we started. We need to be clear: I certainly cannot compare myself to the caliber of the great national or international entrepreneurs with whom we have signed contracts. I used another path, that of the ‘character’ Alessandro Onofri, the athlete who spent years competing all over the world, living incredible experiences, enjoying life and learning to know a world, that of surfing, like the back of his hand. of him. This is what fascinates. Often the first meeting point is the curiosity that is generated in the interlocutor. After that it’s done, because there’s no question about the quality of our product.”
Use the plural.
“At the helm are me and my partner Daniele Cimatti, who before meeting me had never come across a surfboard, but who has an excellent knowledge of the nautical world and beyond. We are a winning combination. Also because, remaining in the nautical sector, we have added the production of inflatable gangways, the ones with which you access the boat and which are normally made of wood. They are really captivating: there are those who also use them as a mattress, children and teenagers go crazy for them.”
Do you still live in Cesena?
“I move between Romagna and Sardinia, not out of habit. Given the market segment in which we wanted to place the tables, we focused on the most exclusive environments. At the top of the list is the Costa Smeralda, but the list is long.”
The results?
“We are growing, and with great ambitions. We now market throughout Europe; the goal is to at least reach the United States as well.”
When he started?
“In 2014. I was in my best moment as an athlete, but I was already looking to the future. I wanted to stay in this beautiful world and I was aware that doing so would not be easy. I needed an idea. Here she is”.
