Discovering the capital of the Renaissance, the new map arrives

A new graphic ‘look’ for the tourist promotion of the city. This is the project that falls within the scope of the ‘Destinazione Romagna’ funding relating to the 2023 local promotion tourism program ‘FEel The History – Ferrara, capital of the Renaissance: spaces, stories, monuments’. The details were presented on Wednesday morning in the municipal residence, in the presence of the tourism councilor Matteo Fornasini and Patrizia Guidi, president of Po Delta Tourism and Co.ge.tur, two of the companies in the temporary business network (RTI), together with Dinamica Media, Studio Borsetti and Elite Island, which since September 2022 has been supporting the administration in the InFerrara tourism promotion and marketing project. “The objective was to position Ferrara with better and greater prominence within the Romagna Tourist Destination, integrating our image with that of the Destination itself, in line with the Region’s tourism marketing plan – states councilor Matteo Fornasini -.To this end we felt it was necessary to give a fresher and more current face to our tourist promotion materials, brochures and other useful information materials in which the different souls of our city find space, which we have continuously promoted in recent years. but also the province, because we are convinced that the vast area is an incredible strong point for our tourism and for the offer we offer to visitors”. The project, carried out under the direction of the Municipality’s tourism office and with the technical assistance of Po Delta Tourism and Dinamica Media for tourism planning and graphic design, focused on the design of new information materials for tourists and sector operators . “All the products – Patrizia Guidi specified – aim to enhance the different peculiarities that characterize Ferrara and the tourist product it expresses. The materials created are a map of the city of Ferrara with an indication of the tourist routes in a single Italian/English version. handlebar bike map, dedicated to the cycling route of the historic walls, again in the Italian and English versions. All promotional materials will be distributed at the IAT in Ferrara.

Mario Tosatti