Complicated times for those looking for a house to rent. In May 2024, in fact, the highest price recorded by idealista since 2012 (the year of the first survey) was recorded: 13.9 euros/m2 on average and 12.7% on an annual basis. Not only that, to this we must add that 17% of adverts remain online for less than 24 hours. In addition to the classic rental market (4+4 and 3+2 contracts), however, there is also the temporary rental segment (from 12 to 18 months), which often concerns workers and students away from home (but not only). A report by idealista/data analyzed which municipalities have the greatest stock and those which attract the greatest demand.
Municipalities with the highest stock of temporary rentals
The idealista/data report (the data refers to the first quarter of 2024), in detail, highlighted what are the Italian municipalities with more than 5,000 inhabitants who have the greater percentage of temporary rentals out of the total number of house rental advertisements published on idealista. On the top step of the podium we find Viareggio in Tuscany, where as many as 62% of houses for rent include a rental formula of between 12 and 18 months.
It’s impossible not to also underline the strong tourist attraction of the Versilia area which, it is easy to imagine, could also attract the interest of residents in the neighboring geographical areas looking for a second home for weekends and long weekends to be used throughout the year. For this reason, owners try to maximize the income from properties with temporary rentals. They complete the podium Bassano del Grappa in Veneto (56% of short-term rentals of the total rental offer) e Santa Marinella (55%), seaside resort an hour’s drive from Rome.
There top 10 it is completed by many other Municipalities which would confirm the tendency to look for a second home to rent all year round, in easily accessible locations. It is an exception only Venice, in ninth position in this special ranking, where as many as 46% of rental homes are destined for the temporary rental market. They complete the top 10 positions Rosignano Marittimo (54%), Anzio (53%), Alghero (52%), Neptune (52%), San Felice Circeo (49%) e Gaeta (46%). 5 out of 10 locations are located in Lazio.
Milan records only 23% of temporary rentals of the total, while Rome it does not go beyond 22%. The municipality in the South with the highest percentage is Salerno (30%). On the contrary, the Municipalities that have fewer opportunities for temporary rentals on the rental market, all below 5%, are: Benevento, L’Aquila, Alessandria, Frosinone, Casale Monferrato.
Municipalities with the greatest demand for temporary rentals
But which municipalities with more than 5,000 inhabitants are most attractive request Of temporary rentals in the first quarter of 2024? It was possible to answer this question thanks torelative demand index, an index implemented by idealista/data which summarizes the pressure of demand on supply in each area of Italy for the temporary rental homes segment. The indicator is based on the number of leads (contacts via email and shares) received per ad.
Forlì it is the Italian municipality in which the highest relative demand index is recorded (39.5), followed by Sesto San Giovanni (37.2) e Reggio Emilia (36.6). They also enter the top 10 Pavia (34.9), Verona (34), Pistoia (31.6), Rome (30.6), Piacenza (29.2), Turin (28.9), Ferrara (28.7). Milan occupies the eighty-fourth position in the ranking with a relative demand index of 7.9.
