For no one more than Chiara Ferragni “disappearing from social media” is, in fact, equivalent to evaporating tout-court. As a character, but also as an entrepreneur. With each passing day of silence, marketing experts have taught us this after the Pandoro-gate, it’s a “zero turnover” day, to quote Il Milanese Imbruttito. In the case of the influencer from Cremona, unfortunately, it is not just a question of being ugly. It’s something much more serious.
From December to today his private story has mixed with the public and judicial one, a lethal mixture of silence, embarrassment, television tears, wild gossip, open wounds. Affections exploded and affairs collapsed, in which every piece after a handful of golden years seems to have suddenly fallen out of place. The latest rumor is that she is increasingly in crisis, perhaps due to professional troubles linked to the investigation aggravated fraud for the infamous, not very transparent solidarity campaigns, or for the drama of the separation from her husband Fedez.
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Second Alessandro Rosicaknown as one of the major web gossip experts in Italy (it is no coincidence that his nickname is “the social investigator”), Chiara «is very ill, she has closed herself off and he spends his days at the psychologist’s». All the house and therapy sessions, to overcome the most difficult moment of his life.
The cold numbers bear witness to the impasse: after having landed on Telegram not without a bit of clumsiness, the ex Blonde Salad had invaded Instagram with the news of his ultra-luxury holidays in Dubai together with their children Lion And Victorymom Marina and sister. And ruthless criticism from the followers (more and more haters): because it no longer shows the faces of the children, for the photos in costume, for the moments of apparent lightness. Back in Milan, in the brand new and beautiful house of City Life suddenly too big, she was left alone. Literally: the two children are now with Fedez enjoying the sun You love me. And she got ghosted: the last post on Instagram is from six days ago, the stories from five. A silence that recalls the very understandable one between last December and January in which the businesswoman Ferragni was developing the media strategy to avoid sinking under the weight of the investigations and of the one who, guest of Fazio to What’s the weather like a few weeks ago, he reiterated that it was a “bad communication”.
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The marital crisis is certainly weighing heavily on an emotional and psychological level, because it came like a blow in the days in which the former board member of Tod’s he was trying to raise his head. And precisely the fresh torpedoing by Diego Della Valle it is symptomatic of what today seems to all intents and purposes to be a “sunset”. The former child prodigy who entered like a tornado into high fashion and the high society of finance, overturning habits and prejudices, is paying the price for a meteoric and dazzling rise. Until a few months ago, criticism seemed to be confined to the usual “keyboard lions”, to the “rosy people”. Now they are common sentence.
One proves it survey realized by Effe objectivethe women’s empowerment project ofUniversity of Milan-Bicoccapublished by Republic. The Pandoro case has undermined the credibility of the “Chiara model” as a touchstone forfemale entrepreneurship. An even more alarming aspect, if seen from the perspective of the strength of the Ferragni brand in the coming months, is the fact that it is the younger ones who are downloading it. The question is brutal: «In a research carried out in November 2023, Chiara Ferragni was considered a model entrepreneur for many girls: what do you think of her today?». In light of what happened, many interviewees respond, «too much popularity was hiding a certain falsehood». Or: “She is not the best entrepreneur of yesterday, today or tomorrow.” Or again: «she based all her fortune on her ephemeral aspects of life”.
Read also: Chiara Ferragni disappeared. “He’s very sick, he spends the whole day at the psychologist’s”
Now he has to deal with a very heavy down. In the space of a few weeks, in December, it lost 400 thousand followers (from 29.5 million to 29.1, “a small thing” on an absolute level) and the image damage has had serious repercussions on the so-called post #Adv, advertising ones paid by sponsors. According to a study by the portal Hopper Hq they are worth almost 93,000 euros each and their frequency has drastically decreased from almost daily since the beginning of 2024. Above all, however, Chiara has lost her certainties. And the best strategists on the market will not be enough to magically recover them.
