“I am very positive” about the European situation “and I am very positive for our Italy”. Brunello Cucinelli, yesterday in Milan for the annual meeting with the Consob financial market, reiterated the confidence of the standard-bearers of Made in Italy in our country. Those who export tricolor luxury and the Italian way of life to the four corners of the Earth have always shown patriotic love, especially at a time when global competition for our global production is made by buying entire companies (and France knows something about this from this point of view).
«I believe that we are perhaps one of the best welfare states in the world, we are large manufacturers, with 0.7% of the population we are the seventh power in the world, we have 7% unemployment. I am fascinated by my Italy and the world that is coming, with AI and everything”, said the king of cashmere. When asked about the government, Cucinelli replied: «I will certainly promote it. I want to live as an Italian, I want to collaborate with my government, whoever it is and at any time.” Finally he assured that he wanted «to be an Italian company, which pays taxes in Italy for my children and grandchildren and for those who come after them. We are a beautiful nation.” This is certainly a non-partisan stance considering that Cucinelli has repeatedly claimed his “socialist culture” while acknowledging that the prime minister has “increased the credibility of our country”.
The first to speak out against Meloni last February was another “unsuspected” person like Giorgio Armani who, when asked explicitly by an English journalist at the end of one of his fashion shows, replied: “The Prime Minister Giorgia Meloni has two important elements in quite robust body, it doesn’t have them but it’s as if it had them.” On government policy and strategies, “I’m not that competent,” she continued, but “she has a beautiful face and it’s her character that counts.” On the other hand, for Armani being Italian is not a secondary fact and this is demonstrated by the fact that he is a sponsor of both the national team and the Olympic teams.
A similar speech for Diego Della Valle who has never joined the chorus of critics out of prejudice and last year from the platform of Otto e mezzo did not participate in the usual target practice. «Let’s hope they do well anyway. It is right that the government wants to be a friend of businesses. It is essential in such a complicated moment for the world and Italian economy. I will be very pleased if this government manages to do the things that are needed. It will be important to respect the European commitments made and try to take care of those who cannot make it to the end of the month». After twelve months it can be said that precisely those were the two guidelines: on the one hand the Pnrr and on the other the reduction of the tax wedge for low incomes. Even if he withdrew Tod’s from the stock exchange together with the L Catterton fund, Diego Della Valle is still a «fan» so much so that he sponsored the Italian Pavilion at the Venice Biennale, another charity action after the restoration of the Colosseum. «Supporting Made in Italy means taking action, developing projects for the country. Culture is the basis from which to start, in whatever form it is expressed. Art is certainly the most recognizable”.
A similar assessment was recently made by Salvatore Ferragamo, Ferruccio’s son and manager of Tenuta Il Borro, which in addition to being a winery is also a five-star resort. «The fundamental element of luxury is made in Italy, which will continue to be rewarding in the long term. For me, the gap between those who produce made in Italy and those who do not produce in Italy will be increasingly marked”, he underlined. Thinking Italian is also important for Miuccia Prada (Miu Miu). «I defend Italy quite a bit at all costs. Yes, I say it.
But I defend Italy because it annoys me to be underestimated”, he noted. Gildo Zegna, on the other hand, makes Made in Italy grow also through finance and the listing on Wall Street three years ago also served to open a modern factory in Parma for footwear and leather goods.
