The book “Google Ecosystem: using Google’s advanced tools in a profitable, conscious and tailor-made way for tourism” was born from the growing need of tourism operators to disintermediate bookings from OTAs and Tour Operators, written by Luca Bove and Marco Bove , already known for their over twenty years of experience in the digital marketing sector.
“Google Ecosystem” is a manual full of practical advice, valuable information, winning strategies already tested and applied, useful for tourism operators to get to know themselves and their product, analyze the market and competitors, intercept new potential guests, encourage bookings direct and optimize your marketing strategy.
It is a real compass to orient yourself in the complex world of digital travel, supported by professional tools that are as well-known as they are complex, among which SEO, Google Business Profile, Google Maps, Google Ads and the most recent Google Artificial Intelligence stand out. Gemini and the indispensable Google Analytics, Google Tag Manager and Google Looker Studio for data collection, measurement and analysis.
Published by Dario Flaccovio Editore, the volume is part of the new series “Accadde Domani FuTurismo”, the only editorial collection in Italy entirely aimed at tourism, edited by digital project manager and brand strategist Nicoletta Polliotto.
“Google Ecosystem” can be booked immediately and will be on sale on Amazon and on the publisher Dario Flaccovio’s website starting from May 15, 2024.
The authors
Luca Bove and Marco Bove have been dedicated to digital marketing and SEO since the early 2000s and in 2003 they founded I’m Evolution, a web marketing agency based in Salento and Reggio Emilia.
In 2017, together with other partners, they founded Local Strategy, an Italian agency specialized in Local Search Marketing services, and in the more recent 2024 they founded Fondanoprenotazionediretta.it, a project aimed at tourism operators who want to increase direct bookings to their accommodation facility, contain commissions due to OTAs and Tour Operators, increase direct turnover and profit margins.
Luca Bove is considered one of the leading experts in Italy in the field of Local SEO. He is already the author of several specialist books, the latest of which is “Local Strategy. How to best use Google Business Profile and Google Maps to acquire customers around the corner” (Maggioli, 2022), he is a well-known conference speaker at the main industry events and is a product expert in the official Google community.
Marco Bove is a web marketing strategist & web manager, specialized in SEO, strategic analysis and consultancy for hospitality and e-commerce. Since 2001 he has been growing his clients’ profits via the web and has over 400 online promotional projects under his belt. He is also a conference speaker at the main industry events and has held various lectures in classrooms and at companies.
