Hisense, a global home appliances and consumer electronics brand, marks its third consecutive partnership with the UEFA European Championship™ with its debut as the Official VAR Screen Supplier for UEFA EURO 2024™ this summer.
The introduction of Video Assistant Referee (VAR) technology has been one of the most significant changes in football in the last 50 years. The innovation has improved the fairness and accuracy of the game. For the first time in UEFA’s history, commercial investments in the field of professional refereeing have been opened up to sponsors. UEFA’s decision to grant exclusive sponsorship rights represents high recognition of Hisense’s display technology by one of the world’s leading events organisations.
To meet the VAR standard, it is critical to have display devices with a high level of accuracy as the high-speed nature of sports requires unparalleled imaging detail. Hisense, with its industry-leading technology in solving image trailing issues, has independently developed an AI image quality chip that can identify and process images at the pixel level in real time, ensuring no loss of key details.
During tournaments, fans have also noticed the slogan “NEVER SETTLE FOR NO.2 GLOBALLY” on the courtside LED scoreboard. As an innovator in the display industry in Q1 2024, the global shipment volume share of Hisense 100” TVs was 56.4%, ranking first globally according to data from leading research firm Omdia.
Since the last UEFA European Championship™, Hisense has gradually transitioned from brand sponsorship to providing unparalleled technical support. The selection of Hisense as one of the main sponsors of the tournament demonstrates their excellent “User-Centric Technology” and commitment to “Supreme Quality”. Furthermore, it has increased brand awareness in global markets, allowing the world to witness the power of Hisense.
