SanLucar won the German brand award 2024 as a brand of excellence in the category Fast moving consumer goods and a special mention in the category Brand innovation of the year.
The German brand award, which has been awarded since 2016, is a renowned award in the marketing industry and highlights professionalism and creativity in brand management.
The jury’s motivation
Yesterday, June 13, the German brand award was presented at the gala organized in the Uber eats music hall in Berlin. This year, 1,300 brands from 19 countries have applied to receive the much coveted recognition. SanLucar was awarded in two categories.
The jury’s motivation: “SanLucar is managed to create an emotional bond with its authentic Taste the Sun brand message. With its constant focus on naturalness, healthy enjoyment and sustainable production, SanLucar clearly stands out in the highly competitive FMCG market. The combination of high quality, strong commitment to social and ecological projects and skilful staging at the point of sale demonstrate exemplary brand management.”
Armin RehbergCEO of SanLucar, e Nuria Pizán, creative and brand director of SanLucar, were in Berlin to receive the award. “The German brand award demonstrates and recognizes the passion and creativity that each of us puts into the SanLucar brand. That’s why this great honor also goes to the entire team and our partners,” commented Rehberg.
Nuria Pizán added: “Whether it is an eye-catching point of sale, exclusive collaborations with Disney, sports sponsorships or authentic social media posts on Facebook, Instagram and Tiktok, SanLucar is present in all areas and is consistently perceived by customers as a nice and reliable brand. SanLucar’s mission is: to provide everyone with the tastiest fruit and vegetables. And in a way they can be proud of.”
