The market of smartphones in Italy presents varied characteristics that show what users’ tastes regarding mobile devices are and how they change over time. Regarding this, the latest research proposed by Find pricesthe online offers comparator, shows the current market trend, referring to the most requested models.
To understand what’s happening for the start of this year, it’s important to take a look at what happened in the 2023. Last year, Android he scored almost 10 million searches. A considerable result, especially compared to the little more than 3 million recorded by the devices instead iPhone. What sparked this trend?
The most desired smartphones in Italy
The main reason behind the scenario presented last year is the amount of choices offered. There are many more Android devices and include smartphones high endas well as those with more accessible prices. In contrast, iPhones are much more expensive, even at their minimum level. This is why it is useless to look for them on a price comparator. Going beyond the reasons, according to the results offered by Trovaprezzi, Android has recorded a clear victoryregardless of price ranges.
Here’s what happened in 2023, what is the trend recorded in this new year? For the moment, the interest of online users seems to be all directed towards iPhone 15 and 15 Pro Max and towards the Samsung Galaxy S23. These results highlight a trend already recorded previously. That is, while for Android devices the focus is on savingsrelying on the previous generation, for iPhones we aim for the latest generation model.
Another detail not to be overlooked concerns the demographic positioning of high-end devices. The 69% of users among adults And very young they are more interested in these devices. In users with aged over 54 yearshowever, the trend changes and there is a clear disinterest for smartphones that cost more than 1,000 euros.
