An ambitious partnership, which looks very far ahead. Juventus joins forces with those of Fanatics, a leading digital platform in the sports sector: it aims to further grow its brand with one of the most complete and interesting agreements in the sports business panorama, for the next 11 years. Fanatics will be the Master Licensee for Juventus merchandising: the agreement concerns e-commerce, retail sales and production of products for Italian fans and around the world.
PARTNERSHIPS
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“The world of merchandising has undergone an incredible change in the last ten years thanks to the entry of a player like Fanatics, which has revolutionized the sector on a global level – explained Francesco Calvo, who is the Managing Director Revenue & Football Development of Juventus – . We are proud to join forces with a global leader in this space to foster the development of such a strategic and fundamental part of our business. This partnership will allow us to get closer to our fans around the world, thanks to the global distribution and new investments that Fanatics will make in agreement with Juventus to develop our business and create a truly world-class offering for our supporters.”
GLOBAL AGREEMENT
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Stephen Dowling, President of International at Fanatics: “Juventus is one of the most iconic clubs in world football, with fans in every corner of the globe – leaders both on and off the pitch – and we are honored to work with them to revolutionize the experience of fans both in-store and online, through new product designs and improved global availability.” While Lorenzo Forte, CEO of Fanatics Italy, guaranteed that “we know the history and importance of Juventus for Italian and world football, and the Fanatics team here in Italy will work tirelessly to ensure that all Juventus fans, both in Turin and around the world, receive world-class service, products and an experience when they visit ecommerce and retail stores.”
