The long-awaited 18th title for the Celtics, who make Boston the most successful franchise in the history of the NBA, did not light the hearts of America, at least from a television point of view.
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The data regarding the audience of the Finals are merciless and say that the Boston-Dallas final was the least watched in two years made very particular by Covid (2020 and 21) with an average of 11.31 million spectators and a lackluster rating of 5.8. To trace such low numbers, without counting the two seasons marked by Covid, with the Finals also played in particular periods such as October and July, we must go back to a one-sided series like the coat given by the Spurs to the Cavaliers of a young LeBron in 2007 (average audience of 9.29 million). The competition of the platforms and the new way of consuming videos, especially by the under 30 generation, has caused a setback in television ratings for various American sports, from the NHL to baseball, with the only exception that it comes from football which continues to provide excellent numbers to the NFL’s television partners. The rest of the NBA postseason also paid its price this year with an average of 4.53 million viewers which is 12% lower than the 2023 playoffs. Numbers which, however, do not seem to influence the new NBA television contract, which will probably officially announced during the off-season, which will bring a total of 76 billion dollars into the League’s coffers (according to rumors) for the next 11 years, practically almost tripling the current agreement.
