This summer i Metallica will embark on a European tour that promises not only to be a major musical event, but also a tangible expression of the famous Metal band’s commitment to environmental sustainability. The novelty lies in the fact that the group will use a fleet of trucks entirely powered by electric batteries and hydrogenproduced by Ivecoan Italian manufacturing company and partner of Nikola.
The tour will cover it well 14 locations across the continent, demonstrating not only the power of music to bring people together but also the importance of advancing green technologies. This initiative falls within the scope of one collaboration between Metallica and Ivecowho have decided to join forces to promote greater awareness of the importance of using alternative fuels and the reduction of the environmental impact of major events.
In addition to the electric powered truckcalled S-eWaythe band will also use versions powered by compressed natural gas (CNG) and hydrogen shuttle bus Daily from the Iveco. This will further help reduce the tour’s carbon footprint, in line with Metallica’s environmental goals and its commitment to All Within My Hands Foundationan association founded by the band that supports local food banks and educational initiatives for community college students.
Luca Sra, President of Iveco Group’s Truck Business Unit, highlighted the importance of the partnership during the launch of the company’s full 2024 product range, describing it as a historic moment that opens an exciting chapter, fueled by new energy.
L’Metallica’s commitment towards a reduction of the carbon footprint appears as a virtuous example in the panorama of major international events, demonstrating that it is possible to combine mass entertainment with ecological responsibility. The choice of Iveco “green” vehicles for the tour is part of a broader strategy that aims to offer a more sustainable showreflecting the ethos of the band and its many philanthropic projects.
Metallica’s use of battery-electric trucks, hydrogen trucks and natural gas-powered shuttles during their tour raises important questions about the future of alternative fuels in the transportation sector. Although the use of such technologies may still be matter of discussion In some quarters, Europe, and in particular Iveco, are optimistic about the possibility of overcoming the challenges related to the viability of hydrogen as a transport fuel.
The question of whether new battery technologies will soon overtake the hydrogen segment remains open. However, the growing interest and investment in these forms of alternative energy suggests a promising path towards reducing emissions and the affirmation of greater ecosystem sustainability in the long-distance transport sector.
