Cesena’s summer is in full swing and the various events, from cinema under the stars to live shows, have been animating the historic center and the city’s cultural and entertainment venues for a few weeks, creating meeting opportunities for citizens, visitors and the public merchants. This is also the case with “Friday in July” which, also this year, for four weeks, from 8:00 pm to midnight, will liven up the streets and squares of the historic centre of Malatesta, involving commercial activities (which will remain open until late evening) and offering a rich and varied series of entertainment for the entire evening.
VIDEO – Presentation of the appointments
It begins Friday 5th July with the Children’s Pink Night. An evening dedicated entirely to the little ones and scheduled on the occasion of the Pink Night which from 5 to 7 July will transform Romagna into the largest open-air dance floor in Italy. While parents will be able to browse the boutiques in the centre, the little ones will be spoiled for choice: the activities will be offered in Piazza Amendola where there will be a Music Festival with performances by emerging talents from the Cesena scene; Corso Mazzini and Piazza Giovanni Paolo II with old wooden games for children and families; in Piazza della Libertà, however, free inflatable slides and pink balloons with the “Friday of July” logo will be placed for all children present. The central Piazza del Popolo will host the Billo Circus with two shows scheduled at 8.45pm and 9.45pm.
The second appointment is for Friday 12th July with “100% Made Romagna Wine”. Two great excellences of Cesena (and Romagna) will come together in an evening that will involve the entire historic center thanks to the participation of 100 local wineries. Also in this case all the squares in the center will be involved: the Bridge tournament will be held in Piazza del Popolo with more than 40 gaming tables of the ASD Bridge Cesena; in Corso Mazzini, Piazza Giovanni Paolo II, via Zeffirino Re wine tasting with the participation of around 100 local wineries. In this case, patrons will be able to purchase tokens at the central stand and taste from the wineries present. New for 2024: organization of 10 Masterclasses (for a fee) hosted in the premises of the historic center.
Music, dancing and entertainment on the program for Friday 19th July as part of the “Balla che ti passa” initiative with performances and entertainment by local dance schools. The squares in the center will be transformed into glittering stages where the art of dance will be the absolute protagonist: in Piazza del Popolo there will be the Havana Latin club with performances of Latin dances and group dances; Piazza Fabbri The Stompers Swing School with Swing dance performance; piazza Libertà Wild Angels Country Western Dance with country dance performance; piazza Almerici: Swing Roads Dance School with performances of 50s and swing dances; in Barriera Country School with country dance performance; Ame squarendola: Studio 524 Cesena Danze with classical and contemporary dance performances.
The initiative “There is sport and… sport!” will be proposed on Friday 26 July. During the evening the local sports associations will be available to present themselves and to allow those present and enthusiasts to try the proposed activities. The protagonists of the evening will also be two large clubs in the area: “Vespa club” of Cesena and “Scuderia Ferrari Club” of Forlimpopoli.
Piazza del Popolo: Exhibition of Vespas by the Vespa Club
Piazza del Popolo: Car exhibition curated by Scuderia Ferrari Club and Racing Point
Corso Mazzini: Cesena Rugby with information point and some materials on display
Piazza Libertà: Cesena Basketball with information point and small demonstration with basket
Piazza della Libertà and Historic Centre: Aps La Giostra with an information stand and a historical procession of figures and drummers
Piazza Almerici: Medialuna Dance School with demonstrations and small Tango lessons
Via Strinati: Cesena Triathlon ASD in collaboration with Enoteca Mille voglie.
The programming was proposed by ACTIVA ADVERTISING srl (a communications and event organization company based in Cento di Ferrara) and shared with the Municipal Administration of Cesena and the trade associations adhering to the “InCesena” table.
