Andrea Agazzani is the new marketing director of Pistoia Basket: he has signed a contract that will tie him to the club for the next two years. Born in 1986, Agazzani has a now structured experience in the world of Italian basketball having held the role of marketing director in consolidated companies such as Trapani, Virtus Bologna, Assigeco Piacenza, PMS Moncalieri, a stint in football at La Spezia and since June 2020 he was the manager marketing by Urania Milan. The staff will be completed by two “junior” figures who are Federico Discianni and Omar Bartoli who have already had experience in the sector in the world of sport. Also presented was Gabriele Cecchi, from Pistoia, who will be the assistant to team manager Andrea Tronconi. Alongside this, it should be noted that Giulio Pacini will be the commercial director of Pistoia Basket (also in this case a two-year agreement) with Saverio Melegari as communications director. “We had already announced important additions at organizational level – declares the general director of Estra Pistoia Basket, Ettore Saracca – During the past season we had drawn attention to the fact that there was a need to strengthen this sector in every respect view, with the addition now of the arrival of a new marketing and social director who I consider to be a fundamental figure for the continuation of our project, demonstrating how the company is proceeding at a rapid pace on its path after the entry of the new American ownership”.
“I have now spent quite a long time in the world of basketball – states Andrea Agazzani – the thing I notice in this activity is that I have to know the reality in which I find myself. And having arrived in these hours I am trying to understand everything that revolves around the red and white world, from the city to the fans up to the partners and the institutions. As regards the season ticket campaign, given that the fans rightly want to know and are waiting, it is the first thing we have analyzed since my arrival and we will launch it very soon last year? Making forecasts of numbers at this moment is definitely too early: the goal is to always look ahead and be able to improve.”
Meanwhile, from July 10th, work will begin on the PalaCarrara for the complete replacement of the parquet thanks to the collaboration with the municipal administration and the work will continue for approximately a month. Furthermore, the dialogue remains open to further improve the sports hall internally given that there will be the opening of new spaces dedicated to offices, a renovation of the hospitality will be carried out and a store will be introduced to have a fixed point for merchandising right in via Stop. Furthermore, the club has given the green light for a further technological investment with the installation of new LEDs.
Maurice Innocent
