In Misterbianco (CT), in the pavilions of SiciliaFiera-Exhibition Meeting Hub, on October 19th and 20thonce again the business will be tinged with green: with Garden Day, in fact, for the second consecutive year the gardening and horticultural sectors, giving life to a unique event in the Sicilian panorama and in the entire South of Italy. The eagerly awaited event, the result of the collaboration between Ma.Mu. Mediterranean Events and Expo Division – Catania Confcommercio Systemhas all it takes to confirm itself as an unmissable event for the players of the entire supply chain.
Catania, the gardening and horticultural fair is back
Business, special promotions, scouting for new products, professional development and first level technical trainingwill enliven the two days of Garden Day, which will be held in the setting of SiciliaFiera-Exhibition Meeting Hub (Block B), the largest exhibition center in Southern Italy, created to become a direct business bridge with the entire Mediterranean. “The 2024 edition of Garden Day will guarantee an even broader overview of the product categories of the gardening and horticultural sectors, and will see the presence of particularly proactive and big sector exhibitors ready to give space to their references and exclusive offers designed for visitors. The shared objective is to write the future of the market together,” he explains Sebastian Galimberti, owner of Ma.Mu. Multimedia Marketing.
In Sicily “very high concentration of gardeners”
In 2023 Garden Day was a gamble, but this year it is a certainty. On Saturday 19th and Sunday 20th October, all the greenery operators, protagonists of distribution and trade, are expected at the event. So let’s talk about garden center professionals, nurserymen, flower growers, wholesalers, retailers, large-scale retail trade and GSS buyers. They will also be welcome online retailers. “Garden Day 2024 wants to be a growth catalyst for the entire sector, not only in Sicily but throughout Central and Southern Italy. Sicily is a very promising land, with a very high concentration of gardeners, third place in Italy in nursery production and second place for flowers and plants”, specifies Rosario Alfino, president of Expo Mediterraneo. And to give further added value to Garden Day 2024 will be the technical and informative contents scheduled during the event, channeled into workshops and seminars, which will see industry experts and highly experienced speakers take to the stage, offering ideas and insights on crucial topics for the gardening and horticultural sector.
