On 20 June 2024 at 8.00 pm, at the Grand Hotel Salerno, the training course entitled “Becoming a social pharmacist: a course for an authoritative presence on social media” will be held. The event, under the patronage of the Order of Pharmacists of Salerno, is aimed at pharmacists who intend to use social networks to strengthen the relationship with patient-customers and establish themselves as an authoritative source of health information. In an age where social media is an integral part of everyday life, it is essential for pharmacists to be present on social platforms to provide reliable and accessible information to those who increasingly turn to the internet for wellness-related matters.
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Effective presence on social media
During the course, various topics will be addressed, including the choice of the most suitable social networks for pharmacists, the creation of interesting and engaging content, and compliance with current regulations on healthcare advertising in the social sector. The course will be held by a team of experts from Blendistrict, an agency whose manifesto is authoritative and ethical disclosure. Tiziana Iazzetta, CEO and founder of Blendistrict, will be present, together with the most well-known “pharmacist influencers” in the sector: Valentina Antonini @valelafarmacista, Vincenzo Spinelli @ilfarmacistaviaggiatore, and Roberta Ragozzino @lafarmacistariccia.
How to participate in the event
Places to participate in the course are limited to 70 and to register you must fill out the form on the website of the Order of Pharmacists of Salerno or by opening this link (external link).
