The Lambrusco Protection Consortium announces the first Italian edition of its event “World Lambrusco Day” which will take place from 20th to 22nd June in the charming city of Matera: a location of unique beauty, which stands out for the combination of culture, history and identity. The event, which counts on the patronage of the Municipality and Province of Matera, the Basilicata Region and Enoteca Lucana, will be made up of various moments, some with free access and others by invitation. The underlying theme of the initiative will be the combination of Lambrusco wines and local excellences, with opportunities to taste wines from Basilicata and pairings between Emilian labels and traditional dishes from the host territory.
The event will be kicked off by the inauguration scheduled for June 20th in the evening, with a moment of meeting in the presence of local institutions. After an invitation-only program that will take up the entire day of June 21st entrusted to the direction of the first Italian Master of Wine Gabriele Gorellion June 22nd the “World Lambrusco Day – Italian Edition 2024” will bring a tasting stand to the heart of the city, open to the public upon registration, in the historic Palazzo Malvinni Malvezzi. Starting from 9.30am and until 12.30pm, enthusiasts and operators will be able to taste the over 70 Lambrusco wines on offer and get to know the sixteen producers from Modena and Reggio Emilia who will personally participate in the event. From the most popular sparkling wines to refermented in the bottle, from the Martinotti Method to the Classic Method sparkling wines, those present will be able to have an overview of all the interpretations that the Lambrusco universe offers on the market today. To complete the program, there will be the opportunity to taste Parmigiano Reggiano, a leading protagonist of Emilian agri-food, offered in different seasonings.
The masterclass “The colors of Lambrusco”edited by Filippo Bartolotta – wine educator and author of Italian and international sector magazines. This moment of tasting with limited places will be a unique opportunity for those who wish to deepen their knowledge of the six denominations of Lambrusco and their expressions in the glass through the authoritative voice of a great connoisseur of the territory, capable of transmitting the culture and tradition in words. and the prospects of the wine-growing area of Modena and Reggio Emilia in a lively and sparkling way, as is the soul of Lambrusco.
““World Lambrusco Day” is an important event for our Consortium, an opportunity that will allow us year after year to take our bubbles around Italy and the world. – explains Claudio Biondi, President of the Lambrusco Protection Consortium. “While waiting for the 2026 international edition, we thought we would propose our Emilian bubbles throughout the country, choosing as the first stop for 2024 a one-of-a-kind city: Matera. The two days will attract a varied audience of enthusiasts, press and sector operators who, thanks to a program full of in-depth information, will be able to discover our denominations, get to know the producers present at the event and taste the different expressions of Lambrusco, understanding their characteristics”.
“The choice to take Lambrusco wines on tour, year after year, to the most beautiful cities in Italy and the world is not a coincidence” he adds Giacomo Savorini, Director of the Lambrusco Protection Consortium. “The territory remains a central point in our promotional strategies, but we believe it is important for a wine as widespread as Lambrusco to leave its regional and provincial borders to meet its public where this public lives, tastes and chooses the wines to bring table. Many of the people who get to know our wines in this way often then plan visits to Emilia to delve deeper into the themes and wineries that have most impressed them.”.
To complement the World Lambrusco Day program in Matera, the Consorzio Tutela Lambrusco launches an invitation to all those who love the sparkling red bubbles of Emilia and who choose them for their table every day. Throughout the day of June 21st and in the days immediately following, wine lovers and enthusiasts from all over the world will be able to share their toasts based on Lambrusco wines through social media using the hashtag #wld_lambrusco And mentioning the official profile of the Consorzio Tutela Lambrusco on instagram (@consorziolambrusco). The Consortium will be happy to relaunch the contents on its channel, with the aim of animating social media with the joy, energy and colors of Lambrusco.
The companies present at the tasting stand on 22 June during the “World Lambrusco Day Italian Edition” in Matera are the following: Azienda Agricola Pezzuoli, Cantina della Volta, Cantina di Carpi e Sorbara, Cantina Puianello, Cantina Settecani, Cantina Sociale di Gualtieri, Cleto Chiarli, Fattoria Moretto, Francesco Bellei & C., Lombardini, Medici Ermete, Paltrinieri, Riunite & CIV, Ventiventi, Venturini Baldini, Zucchi.
All information on how to register and access the counter is available on the website www.lambrusco.net.
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