Tourism, pre-pandemic levels. Confcommercio: “We promote Livorno as a tourist destination”

Saturday 8 June 2024 — 2.23pm

With the start of the 2024 cruise season and the return to pre-pandemic traffic levels, Confcommercio Livorno underlines the importance of retaining tourists in the city for the development of the local economy.
“Livorno has enormous tourism potential that must be fully exploited – he states Federico Pieragnoli (in photo), director of the provincial Confcommercio – In addition to the classic Tuscan destinations, our city offers unique attractions and authentic experiences that can enrich visitors’ stay. The number of tourists who “land” in Livorno is important, but even more significant is the number of overnight stays in accommodation facilities

towns, the offer of excursions that leave to visit the provincial coast, the Italian visitors who spend a few days here for a boat trip or for a cultural and food and wine experience. Livorno is laboriously ceasing to be “the port of Florence” and its tourist attractiveness is increasing. The forecasts for the 2024 season in Tuscany show an increase in tourist flow which could exceed pre-pandemic numbers. It is an opportunity to strengthen the local economy. Anyone who comes to Livorno or even “passes” through here must find it welcoming, safe and decorous, which will encourage them to stay for lunch or dinner, return in the future, and talk about the specifics of the

city. Our goal is to transform Livorno into a point of reference for tourism, not only cruise tourism and not only as a transit port, but as a real tourist destination, thus contributing to the sustainable and diversified growth of the local economy”.