This chapter of the eternal challenge between Carlos Alcaraz and Jannik Sinner was won by the phenomenon from Murcia: unexpected decision, it’s crazy
Nike he started to believe in Jannik Sinner before all the others, so much so that, in unsuspecting times, he offered him a contract that to define as pharaonic would not give an idea of how advantageous his terms were. In 2022 he invested in the Italian tennis player 150 million euros15 per season for the next 10 years, with a move through which he clearly implied that at the Beaverton headquarters they were already certain that he would become a champion.
The giant from Oregon, who knows a lot about sports stars and who is already ready, now as then, to do something equally sensational, had a flair. It’s been news in the last few hours that Nike has decided that Carlos Alcaraz is already a legend and which deserves, like the phenomena that preceded it, to have its own logo. The choice, as can easily be understood, is the result of his third Slam, by winning which the Iberian proved that he is very strong on practically all surfaces. There is no field on which he doesn’t know how to defend himself and this is something more unique than rare.
Returning to the logo, it is important to underline that not all athletes have or have had one. Indeed, those that sports companies have created over the years can be counted on the fingers of one hand. You can boast of having one Michael Jordanfor example, and with it Rafael Nadal and Roger Federer. The stars and stripes multinational therefore wants the Murcia phenomenon to soon have its own “distinctive sign”.
Alcaraz won this challenge: crazy decision
It’s already all black and white, as it is written in the new contract that Alcaraz will soon have a logo of its own. Which means that, just like two of his predecessors, from this moment on he will wear suits specially designed for him and characterized, precisely, by what will soon become his trademark.
The terms of the newly renewed agreement are the same as those that link Sinner to Nike: 10 years of collaboration for 150 million dollars. By virtue of this contract Carlos will not only obtain what has been said so far, but will also rise to second place in the ranking of the highest paid players on the ATP circuit. In front of him there are only, more or less equal, Novak Djokovic and Nadal.
Most of the proceeds from the commercial sector come from the US sports giant, which will dress him from 2022, although there are many companies that have decided to focus on his image and talent. We will mention just a few, such as Rolex, Calvin Klein, Babolat, BMW, ElPozo and so on and so forth. Carlitos has appeal on and off the pitch and is already a living brand.
