The results of the tourism sector in Italy are excellent: in 2023 numbers were recorded that were far higher than those of the pre-Covid period, with over 134 million arrivals and 451 million presences. Our country is among the trending destinations on Google also in 2024. Here are all the details.
In 2023 tourism in Italy officially has exceeded pre-Covid levelssetting a historic record with 134 million arrivals (+2.3%) e 451 million attendance (+3.3%). In the 2022 attendance had increased by 9.5% and arrivals by 13.4%.
Istat and Ministry of Tourism data – to which are added the portal additions Hosted web– show one more marked growth in the non-hotel sector compared to the hotel one and report the return of foreign tourists.
All the tourism numbers in Italy
During 2023, the Veneto– with the 15.9% of the total – led the ranking of Italian regions by number of tourists. It is followed by the Trentino Alto Adige with the 12.4%While Tuscany, Lombardy And Lazio they are all positioned around the 10%.
There Campania it is instead the most visited region in the Southern Italywith around 20 million in attendance (il 4.5% of the total).
Among the Regions that have recorded a more marked growth we find Lazio (+25.3%), Lombardy (+16.8%) e Sicily (+13.9%). All reported increases well above the national average of 3.3%. According to Istat and the Ministry of Tourism, this recovery is due to return of tourist flows to large urban centers, Rome And Milan primarily.
As regards the choice of accommodation, the sector of the so-calledextra-hotel”– which includes bed & breakfast, tourist apartments, guest houses, farmhouses, campsites and residences – reports the greatest growth. There is even talk of an increase of 16.9% in arrivals and 11% in registered presences.
The hotel industry it grows slightly less, with an increase in arrivals of 11.5% and presences of 8.1%.
Foreign tourists return to Italy
Foreign tourists have resumed traveling to Italy: they represent 52.4% of attendance registered in accommodation facilities in 2023. They thus exceed the 50.5% share achieved in 2019.
In the Southern Italy– with the exception of Campania – the majority of tourists continue to be Italian.
Tourism in Italy in 2024: the villages are the driving force
The excellent results of 2023 are linked to the positive trend recorded so far in 2024, with great expectations also for the upcoming summer season.
What drives tourism in Italy is above all the combinations of villages And art City, with Rome in first place for cultural tourism. Not surprisingly, they are surprising data on the most beautiful villages in Italy: with almost nine million visitors a year, they contribute over 5 billion euros to the national GDP. Important numbers, which underline how these places are not “only” an integral part of the Italian historical and cultural heritage, but also a huge economic resource.
For summer 2024, trends reveal that more than a third of Italians will choose to spend their holidays holidays in Italy. The most popular regions seem to be Puglia, Sicily, Sardinia And Tuscanywith a preference for seaside locations.
Those who prefer the mountains will most likely choose some destination in Trentino Alto Adige.
Article Modified On:June 5, 2024
