Support pro loco associations and their unions registered in the regional register, which contribute to the tourism promotion of the territories. This is the objective of the resolution approved by the Regional Council on the proposal of the Councilor for Tourism, Territorial Marketing and Fashion of the Lombardy Region, Barbara Mazzali. The overall financial endowment amounts to 750 thousand euros.
Recipients of the benefit are the pro loco associations and their unions registered in the regional register on 10 September 2024. Each association is entitled to only one contribution.
The regional subsidy is granted, on a non-refundable basis, as a contribution, without reporting constraints. The amount of the contribution granted amounts to 2,000 for each beneficiary, which may be redetermined based on the size of the requests.
“The 213 Pro Loco registered in the regional register of Lombardy – explained Mazzali – are an important point of reference for tourists who want to discover the authentic traditions of our territories. Supporting them therefore means acting at the base of the territorial tourist offer. The Pro Loco are modern ‘compasses’ towards the major attractions of the local communities, from which, at the same time, they collect the tourist offer and disseminate it, also through digital tools, in collaboration, for example, with the regional tourist portal ‘In-Lombardia’”.
According to the councilor, the Pro Loco are also fundamental in the framework of the promotion of our unitary regional brand ‘Lombardia Style’, of which they can be the first ambassadors, concretely presenting it in their offices, at events and demonstrations.
