A bolt from the blue ripped through the basketcity sky in the morning following the victory that gave Virtus Bologna a 2-0 win over Tortona in the quarter-finals of the Scudetto playoff. There Segafredo announces that will not renew the contract of sponsorship with the Bianconeri at the end of this season. Unexpected news, certainly in these times, which opens up great scenarios uncertainty on the future after the recent changes within the company with the entry of QuattroR fund to acquire the 50 percent by Massimo Zanetti Beverage Group. «The company Segafredo Zanetti SpA, leader in the coffee sector, today announces the decision not to renew the current sponsorship contract expiring in June 2024 of Virtus Bologna – we read in the Note disseminated by the company -. This decision was made following the recent revision from the strategy commercial and marketing activities launched following the change in the Group’s shareholding structure with the aim of accelerating the growth of the Segafredo brand in various international markets”.
Zanetti’s reassurance
Massimo Zanetti, 60% owner of Virtus with the remaining 40% of the shares acquired last June from Carlo Gherardi’s Crif group, however, during the day he turned off all alarms which had also spread in the Euroleague circles where confirmation of the wild card for next year is also at stake, never put into question until today’s developments. «The old sponsorship contract has simply expired and we are negotiating the new one, but let’s stay in Bologna and Virtus. Nothing will change.” Zanetti told Gazzettino. Negotiations for the new contract are underway right now and should soon lead to white smoke and a big sigh of relief for the Juventus fans.
