Viticulture, food and wine and fish. It was an authentic Puglia that participated at the 56th edition of Vinitaly a Verona. More than 250 seats were served during the 16 show cooking sessions in the pavilion area Region.
And that’s right since Vinitaly 2024 the Puglia Region has launched the launch of a new promotion project. In the next few months 5 Apulian entrepreneurs will join the association Women of Wine they will be involved in a project, useful for talking about the daily work and opportunities of the wine sector for women in podcasts.
A Puglia capable of implementing the principles of the Mediterranean diet starting from the products of the land and sea, often defined as poor. Fifty recipes allowed visitors to discover the delights of the south between food and wine pairings, detailed in Italian and English, and with appointments for promotional activities scheduled over four days of the fair.
The numbers of the wine shop of the Puglia Region
The quality of the work carried out is confirmed Vinitaly 2024: 1,500 bottles uncorked and 11 thousand glasses served during guided tastings and masterclassesuseful for discovering the wines that come from the Gargano to Salento and in particular from the 35 native vines of Puglia.
Positive feedback from small and large companies and in particular the participation of 62 companies in the B2B meetings with 15 buyers from all over Europe but also from the Philippines, United States, Latvia and Brazil, for a total of 180 appointments.
The research institutions were involved in the days of Vinitaly to take stock, during the conference activity held in the dedicated area of the Puglia Region pavilion, on the status of sparkling wine production in Puglia, a market niche with high margins for development.
The Department of Agriculture, Rural and Environmental Development of the Puglia Regiontogether with Unioncamere Puglia set up pavilion 11 of the international fair dedicated to wines and spirits. Furthermore, the three off-the-show events promoted by the Puglia Region in the center of Verona were based on the authenticity and quality of Apulian products.
Opportunities to be seized on the wine tourism front with a focus Welcome to Puglia. Two appointments with Puglia taste experience last April 16th they allowed buyers, specialized journalists and professionals to discover the peculiarities of Puglia’s fishing and aquaculture, but also the sustainability and integration between the different agri-food chains of Puglia and the role of research bodies in favor of the healthiness of Apulian fish.
