Monday 22 April is celebrated “World Earth Day”or the World Day of awareness on issues related to safeguarding the planet. AS Estra Pistoia Basket 2000as part of the activities already developed during the year on the subject of sustainability with the project “Together for Social Action”, will make its contribution with a “Special Edition” uniform. This official shirt, innovative and engaging for its style and the design that is represented above it, will be worn on two occasions: in the home match at the “PalaCarrara” against Brindisi (21 April) and in the away match in Trento (28 April ).
A “Special Edition” uniform, presented this morning in a special press conference in the auditorium of the Antico Palazzo dei Vescovi in Piazza Duomo, which is the pinnacle of a path that brings together sport and city culture, thanks to the collaboration of Pistoia Museums Foundation, with a vision that opens up to the Tuscan territory and beyond. The shirt was designed through a competition among the students of “Policarpo Petrocchi” Art School of Pistoia which saw Matthias Mariotti as the winner. Specifically, the “Pistoia Green Basket Town” project involved the III-IV-V classes of the “Graphics and pictorial disciplines” course of the high school, supported – thanks to the Club’s partner Giorgio Tesi Group – in their creative process by the artist Jonathan Calugi. He thought about giving an international dimension to the project Gonzaga University which developed a “Case Study” relating to the uniform.
And, just a few minutes before unveiling the new shirt, the letter of appreciation of the initiative arrived from the Minister of the Environment and Energy Security – Honorable Gilberto Pichetto Fratin – which highlighted the importance of the message launched by this shirt for the defense of the environment and the commitment to social inclusion. After the closeness demonstrated on the occasion of the events organized by As Pistoia Basket 2000 on the occasion of the “International Day of People with Disabilities”, this is the second member of the Government who personally works alongside “Together for the social” seen that, previously, there had been a visit from the Minister Alessandra Locatelli.
At the opening of the press conference, greetings from the mayor of Pistoia Alessandro Tomasi. «In recent years Pistoia Basket has taught us that it is a company and behaves as such: it is a message that is often not realized in the world of sport and among the fans – states the mayor – because we always tend to dreams prevail over rationality. We know well how, in recent years, there have been dark and difficult moments but we have returned to great successes and the capacity for aggregation: what matters most, however, is the corporate ethics of giving back to the community something of social importance . The company’s work with local institutions continues and this too is a truly fundamental track: congratulations to everyone for the message carried forward with the green culture”.
«What was presented today in the house of the “Fondazione Pistoia Musei” is a project
which we care a lot about – explains the marketing and social area advisor Andrea Di Nino – for us it is
it is essential to be close to the world of schools, to the entrepreneurship that makes “green” a real e
own mission that supports us and with one of the cultural excellences of the area as the owners of
home of this press conference. Our first team, absolute surprise of the championship
LBA 2023/24 and already a protagonist in the Final Eight of the Italian Cup, he will take the field for two
match with this special uniform and I take this opportunity to thank the opposing clubs, that is
Brindisi and Trento, who accepted this change in the running with immediate enthusiasm and believing
they too are in the importance of the message to be sent to protect the environment”.
The sketches of the “Green” uniform were submitted for evaluation and selection of the winning design to the commission made up of representatives of Liceo Petrocchi, Fondazione Pistoia Musei, Giorgio Tesi Group, Macron and Pistoia Basket.
«Participation in the project is a nice opportunity for discussion – he states Rita Gaeta, head teacher of the “Petrocchi” art high school – as well as an important occasion immediately following my appointment last September. I can only mention the project proposal of the sports club, and the partners Fondazione Musei di Pistoia, Giorgio Tesi Group and Macron, to make students work, guided by their teachers, on themes intertwined with the artistic heritage of Pistoia’s museums (Arazzo Millefiori), the green, the values of the world of sport and entrepreneurship. The artistic level of the works sent to the Jury gave ample demonstration of the artistic potential of the students and the skills acquired during the course of study expressed in a project dimension of great depth and importance at a national level.
The planning among the young students of Pistoia, with the contribution of the Pistoia Musei Foundation and the University of Gonzaga which involved the postgraduates of the “Sport Marketing” course, creates an unprecedented synergy in the history of Italian basketball. All accompanied by a video – directed by Andrea Del Serra, which was presented at the press conference – starring the players of the “Pistoia Green Basket Town” project as well as four Estra Pistoia Basket players as actors”.
The winning design of the competition is inspired byMillefiori tapestry, a masterpiece of textile art exhibited in the Museum of the Ancient Palace of the Bishops and owned by the Cathedral Church. The sixteenth-century Flemish work, which depicts hundreds of botanical and animal species, gave the student the inspiration to link, through art, sport with the themes at the center of the “World Earth Day”.
In addition to being worn in two matches which for AS Estra Pistoia Basket 2000 will be decisive for access to the playoff grid in the 2023/24 LBA championship, the “Special Edition” shirt will be on sale in the heart of the city. In fact, from today the uniform will be purchasable exclusively in the bookshop of the Antico Palazzo dei Vescovi, the headquarters of the Pistoia Musei Foundation which overlooks Piazza del Duomo.
The cost of the shirt is 75 euros, that of the single shorts is 60 euros, while the entire outfit will be sold at the price of 120 euros. The entire proceeds will be totally donated to charity to the Sheltered House for Women Victims of Violence in Pistoiacontinuing the synergy that had already been implemented with the sports club on the occasion of the World Day for the Elimination of Violence against Women last November.
«A shirt definitely worth seeing rather than describing – he states Tommaso RighiMacron’s Area Manager who spoke at the presentation – on the white background of the shirt, as well as on the
shorts, there is a tangle of flowers, blades of grass in different shades of green, profiles of birds and others
forest animals. The floral motif is also reproduced in white on the green vertical bands present on the
sides of the shirt and shorts. A design inspired by one of the cultural symbols of Pistoia, namely
the Millefiori Tapestry. A fundamental aspect is that the uniform was entirely made by Macron in Eco Micromesh, i.e. 100% polyester fabric from recycled plastic.”
«Giorgio Tesi Group has a strong and deep bond with its land – these are the words of
Fabrizio Tesilegal representative of the Pistoia company – where he has always grown the plants that
express the uniqueness and beauty typical of this corner of Tuscany. Just to reinforce this
relationship the company has been investing for 15 years in important projects to enhance and support the
territory, to culture, to society with the work of our Foundation and to young people with the Project
Giorgio Tesi Junior active since 2016. The one with Pistoia Basket 2000 is a truly
particular, a great love that has lasted for 14 years, 10 of which as Title Sponsor
crowned by two promotions to A1 and many exciting sporting successes. All of this
also actively collaborating with bodies and institutions, with the aim of representing a virtuoso
example to follow and an important point of reference both for the city and for the territory it covers
surrounds.”
Tags: World Earth Day special shirt worn Estra Pistoia Basket arrives
