TREVISO – The scandal linked to Balocco pandoro sponsored for charity by Chiara Ferragni it was just the culmination of a battle that has been going on for some time. And which accelerated the work of Agcom, the communications authority, in drawing up a code of conduct for influencers. And the President also sits at the table to define the guidelines (some already outlined, ed.)lawyer Daniele Corradoof the MDA study, the only Treviso among the 70 “guarantors” representing digital communication associations and trade unions. «This is a complex job whose first objective is to draw up a code of conduct, i.e rules that influencers must abide by to avoid incurring sanctions – states the lawyer from Treviso – Secondly it is necessary to identify systems of transparency and recognisability (knowing and making known the true identity of those who produce content on social media, ed.)”.
THE ACTIVITIES
Civil lawyer since 2008, cassation expert since 2021, head of the work and social security area of the MDA firm, the lawyer Corrado at the Agcom table represents Uniarts, the trade union association that protects artists in the entertainment and music sectors (and manages, for example, relationships with the majors). Public figures, in fact, are by nature those who have the most followers and have significant media exposure. And consequently also those who risk using the social media inappropriately, or for personal gain, if rules are not codified. «The first step is to create a register of influencers and content creators – continues the lawyer Corrado – It is necessary to distinguish, by creating a list, who does this work as a professional. And that like every professional he must observe a certain type of behavior.” A first criterion for establishing who can be defined as an influencer is (quite obvious) the number of followers. «As a minimum number we are talking about one million “followers”, not on a single platform but on all the social channels available, whether Instagram, Tik Tok, YouTube or Facebook».
THE DANGER
So let’s stop misleading advertisementsgarlic charitable acts disguised to collect money, at subliminal sponsorships to purchase products. But the real danger, which emerges precisely from the activity of the Agcom table, is that which concerns the financial and political plan. Or, to put it simply, the party propaganda to gain votes (and shape public opinion) and scams that hide behind investments passed off as safe and profitable when in reality they are high risk. «Agcom’s work is aimed above all at the new generations, at young people – concludes the lawyer Corrado – who spend much more time on social media but have fewer skills to be able to distinguish reality from fiction.
A topic on which Europe has focused its attention for some time and which is the main source of concern for the community.”
Tags: Treviso lawyer Corrado Agcom table rules influencers
