REGGIO EMILIA – The link Between sport And industry can grow to create benefits to the community. Word of the Minister of Sport Andrea Abodiwho spoke at the annual meeting of Young entrepreneurs of Unindustria, at the Credem auditorium. In addition to sponsorships, many opportunities can be created. “A collaboration that can be divided into many more fronts – declared Abodi – I think of corporate welfare, with the assumption that young people who enter companies can benefit from it, I think of the possibility of building school gyms also with the contribution of companies, in addition to company gyms. We would need it.”
“We decided to do this event because as a group we are very active – the words of Marianna Brevini, president of the Young Entrepreneurs of Unindustria – Some of us are former competitive sportsmen, some have only had a youth career. We have always brought to the workplace what we have acquired in the field.”
From left to right: The prefect of Reggio Emilia Maria Rita Cocciufa; Roberta Anceschi, President of Unindustria Reggio Emilia; the Minister for Sport and Youth Andrea Abodi; the president of the Young Industrialists of Reggio Marianna Brevini and Lucio Iginio Zanon of Valgiurata, President of Credem;
The Minister invited companies to participate in the Sport Bonus tender: this involves the granting of contributions in the form of tax credits to organizations that support promotion projects, organization of sports activities and enhancement of sports facilities. “Objectively they are still few – admitted the Minister – There are 24 companies in Emilia Romagna that invest in 8 projects here in Reggio. For a total of less than one million, it is a promotion of the collaboration that we must develop together.”
Among the topics touched upon by the Minister also the financial sustainability of Italian football, not hiding the economic difficulties of Italian football. “There is very high indebtedness which risks increasing further and putting the system in crisis – admitted Abodi – We need new control rules that are increasingly more punctual, which probably hasn’t always happened otherwise we wouldn’t find ourselves with more than five billion euros of debt”.
Unlike what happens with Reggiana, which has strong local ownership, in recent times foreign companies are increasingly emerging and investing in Italian football. “Football, in the last 20 years, has not encouraged the entry of Italian investors. It means that we need certainties, establish rules that allow Italian investors to return to a more significant extent and in a healthier way.”
From left to right the Minister for Sport and Youth Andrea Abodi; Giulia Ghiretti, Paralympic swimming champion; Roberta Anceschi, President of Unindustria Reggio Emilia and the president of the Young Industrialists of Reggio Marianna Brevini
The conversation between Ettore Bergamaschi, Immergas; Veronica Bartoli, Pallacanestro Reggiana; Gianluca Melli, Isiplast and Valeria Prampolini, E80 Group
Brevini’s speech and the works
The president Marianna Brevini introduced the works. The program, which was coordinated Class CNBC journalist Elisa Piazzasaw the initial greeting of Roberta Anceschi, President of Unindustria Reggio Emiliathe testimonies of Giulia Ghiretti, Paralympic swimming champion And Loris Vezzali, professor full professor of Social Psychology Unimore. A conversation ensued between Ettore Bergamaschi, Immergas; Veronica Bartoli, Pallacanestro Reggiana; Gianluca Melli, Isiplast and Valeria Prampolini, E80 Group.
The president of the Young Industrialists of Reggio Emilia Marianna Brevini during her speech.
Coming instead to Brevini’s speech, we propose some significant passages.
Key skills and values can be taught through sport. Many of us bring to the company every day the values of discipline, sacrifice, respect for the rules, for others, respect for a common space and the value of the team learned in our personal sporting experience. We live in a fast society that rewards efficiency, victory and does not contemplate defeats. Today everything is immediate and easy and kids are no longer taught to lose. A defeat managed with awareness instead helps us understand that it is only part of a learning process along our life journey. Failure is something that allows you to seize opportunities better, it depends on how you decide to react. Mandela said: “I never lose. Either I win or I learn.”
However, sport also teaches us other values, such as tolerance, inclusion and the elimination of gender differences. Social inclusion, in particular, is a topic that is very important to us.
In 2023, sponsorships in sport in Italy reached the value of 780 million euros, with growth, beyond forecasts, of 1.5% compared to the previous year. The Sports sector has reached a significant economic dimension of approximately €22 billion, with a contribution to the national GDP of 1.3%. Sport is a real industry, with a powerful leverage effect in terms of economic repercussions and a significant impact on employment. 84% of the market value comes from the activities activated, confirming the multiplicative capacity of the sports business. However, the sports industry still has many gray areas of vulnerability.
The first is represented by the financial fragility of managements and organizations. Many coaches and sport administrators are volunteers, which means they often don’t have the time or financial means to engage in adequate training or planning to create a more inclusive environment.
The second critical issue concerns the territorial gaps on the plant engineering front; a large number of sports infrastructures are aging. Too many systems date back to the 60s, 70s and 80s and, often, were not designed with accessibility in mind. All this confirms that the presence of structures that are obsolete and inconsistent with today’s needs represents a challenge in the challenge of inclusion in the sports field.
Reggio Emilia sport Unindustria Reggio Emilia young entrepreneurs Believe me welfare businesses sponsor companies Marianna Brevini Andrea Abodi
