First the Pandoro Gate, then the separation from Fedez and the “bye bye” from the agency Community which should have relaunched it. Chiara Ferragni, a professional digital entrepreneur, is in the midst of a crisis. But this is nothing new. What has emerged in the last few hours is that the influencer would have asked for help from the one who brought her into the world: her mother. Marina Di Guardo will support her daughter not only from an emotional point of view, as she has always shown herself to do, but also with a managerial role within Sisterhood. The news was reported by Corriere della Sera.
Ferragni’s is a “Fedez-style move” and the rapper has also entrusted his mother with a decisive role in his career. Annamaria Berrinzaghi, known as Tatiana, has in fact been the singer’s manager since his debut.
Chiara Ferragni and Fedez: when the man cannot stand the success of the woman
Mom arrives
Broad powers and delegations for the 62-year-old mother. Through a notarial deed, stipulated last week, Marina Di Guardo entered into the management of the group. The role? He will be a sort of general manager of the Sisterhood holding which controls the assets of the thirty-seven year old Milanese influencer, i.e. the properties (starting with the penthouse) and the operating companies Fenice and Tbs.
The news was reported by Corriere della Sera.
Full powers
Hire and fire staff, sign and revoke contracts of any type, open and close credit lines, operate on bank accounts, represent the company in court and before a series of public bodies, appoint lawyers, carry out any tax practice and more. Mother Ferragni’s powers are not few and above all not just superficial.
Goodbye Fabio Damato?
Is Chiara Ferragni anticipating? According to the Milanese newspaper, there could be a “commissioning” of Fabio Damato, a historic manager who has supported Chiara Ferragni for years, who was also overwhelmed by the pandorogate. The delegations of Ferragni’s mother and Damato “overlap perfectly”.
The Sisterhood Empire
In early 2023, Sisterhood transformed into the group’s backbone holding company. The group has a turnover that in recent years has fluctuated between 20 and 25 million euros. Furthermore, it has the entire management of the entire Ferragni brand: from the commercial brands launched to the image rights of the influencer herself, to the digital management of the marketing network, to the production on its own and on behalf of third parties of “fashion shows, entertainment, programs musical, radio, television, cinematographic, theatrical, films, documentaries and everything that may also be suitable for transmissions via the Internet, telematic instruments, radio and television broadcasts”.
The group is also active in real estate management, public relations activities, the organization of advertising campaigns, consultancy in the fashion field and in publishing activities in general “with the express exclusion of newspapers, periodicals and magazines”.
Last update: Thursday 6 June 2024, 16:52
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