Audi presents the Refl action installation and the Q6 e-tron as a world premiere. Photos of the premiere – -

The installation will be accessible until April 28, from 10am to midnight. It will also be possible to get to know the new electric SUV Q6 e-tron

Until April 28, the spaces of House of Progress will showcase Audi’s approach to zero-emission mobility which is transforming the brand into a 360-degree mobility provider. In this way Audi makes the themes of Milan Design Week 2024 its ownwhich range from sustainability as a concrete commitment to environmental protection, to the creation and restoration of a more equitable social ecosystem, thanks to a harmonious technological evolution that supports human needs.

The debut of the Q6 e-tron

In the city of design, Audi presented to the public the Q6 e-tron, the electron-powered SUV, the new expression of the Audi brand’s Vorsprung Durch Technik (Avant-Garde Technology). Audi has reconfirmed Portrait Milano’s Piazza del Quadrilatero as the venue for the House of Progress 2024, hotel of the Lungarno Collection hospitality brand, owned by the Ferragamo family. Thanks to its privileged position and its double entrance from Corso Venezia 11 and via Sant’Andrea 10, the location represents a unique destination that combines history, art, culture and style with technology. Audi House of Progress will be accessible until April 28, from 10am to midnight.

The Reflaction installation

The installation of this edition, created as part of the exhibition-event “Interni Cross Vision” and signed by the international design studio Bjarke Ingels Group, a studio with offices all over the world, is called “Reflaction”. The name is intrinsically a portmanteau of “reflection” and “action”. linked to the concept that our actions in the world reflect the very essence of our existence, giving further conceptual depth to the installation. The creation of design is configured as the “plus” symbol seen from above which goes beyond the mere concept of numerical increase to instead represent a conceptual manifesto. Through a minimalist selection of elements, the area is divided into four distinct sectors that reflect both the core thematic principles of the installation and the rings of the Audi logo. The mirror installation creates an immersive spatial illusion, highlighting the Brand’s continuous tension in overcoming the limits of innovation. Thanks to the mirrored walls measuring 10 x 1.2 x 8.5 metres, the environment is divided into four distinct sectors – Community, Knowledge, Performance and Audi’s Digital light.

Audi has been co-producer of the Fuorisalone for 11 years

For the eleventh consecutive year, Audi confirms itself as co-producer of the Fuorisalone, sharing its constant search for themes that bring design and avant-garde into connection with society and its needs. The common thread of the Interni 2024 exhibition, which attracts visitors from all over the world, is in fact “Cross Vision”, in which research, innovation and experimentation intersect with the universal principles of sustainability and protection of the places in which to live and inhabit. The spaces of Audi House of Progress are until April 28th will host a series of in-depth events in which the culture of the avant-garde, innovation and progress is the protagonist for an exchange of ideas that ranges from the philosophical to the industrial approach, from the sociological to the entrepreneurial one.