In the increasingly digital and interconnected world of sales, two elements emerge as keys to success: technology and kindness. Annalisa Aceti, leader in the sales and marketing sector, offers a complete and pragmatic guide on how to best integrate these two crucial aspects in her new book.
With a career that ranges from leading large commercial networks to her current role as General Director of Sales & Marketing at Rizzoli Education (Mondadori Group), Annalisa Aceti brings a unique and experience-rich perspective to her work.
Trainer, expert in the Education area, speaker and mentor, the author is recognized for her innovative and inclusive leadership style which has transformed the way Marketing and Sales collaborate, accelerating innovation and placing emphasis on the human factor.
Through a combination of practical advice, case studies and insights, the book offers a clear vision of how to make the most of technology without losing sight of the importance of kindness in business relationships.
“Kind Sales and Marketing” is a book destined to become a point of reference for commercial leaders, salespeople and HR managers who wish to achieve tangible results by integrating kindness and technology.
The book “Gentile Sales and Marketing: Commercial Networks between Human and Artificial Intelligence” is available in bookstores from May 10th.
