whoever wins Piazza di Siena will be in Portonovo for three days

ANCONA A leap over the obstacle and a clear path for the Marche region, protagonists in Piazza di Siena, in Rome, of the international horse show. At the glamorous event, which…

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ANCONA A leap over the obstacle and a clear path for the Marche region, protagonists in Piazza di Siena, in Rome, of the international horse show. At the glamorous event, which has animated the oval for 91 years Villa Borghesethe land of the infinite that mixes with the Adriatic has gained limelight and spotlight on the edge of excellence. Marco Bruschini, the director of Atim, the tourism and internationalization agency, summarizes his strategy in two moves. «In the four restaurants dedicated to the VIP area – rearranges the elements – with the exceptional sponsors Rolex, Intesa Sanpaolo, Loro Piana and Aston Martin, only wines from the Marche were served, as was the case at the gala dinner on Saturday evening».


The awards ceremony

Before moving on to the second promotional action, Bruschini allows himself a boast: «Stefan Müller, the general manager of Rolex Italia, complimented us on the quality of our cellars». Another tour, another surge of pride: «At the awards ceremony of the Nations Cup, won by Germany, we donated a three-day stay in Portonovo to the five members of the German team». A gesture that makes a noise, a nice noise: «The speaker – the director doesn’t hold back his satisfaction – in giving us public thanks he mentioned Let’s Marche, our brand».

Flashes, smug smiles and the inevitable group photos. To see the effect he has, Francesco Acquaroli chooses the immediacy of the web. With a post the governor relaunches: «Protagonists again in Piazza di Siena, with the Lazio Region and the Ministry of Agriculture and Food Sovereignty for the recognition of Italian cuisine as a UNESCO heritage site». He declines his gratitude: «I want to thank Marco Di Paola, for the organization of the equestrian competition and the collaboration, and the minister Francesco Lollobrigida, for the enormous work of defending and relaunching our excellence». Protagonists, beyond the obstacle.

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