The game of parcels proves to be a tough nut to crack for the Canale 5 show. And even ‘Who wants to be a millionaire’ is starting to suffer from the counter-programming of Rai dramas.
Tommaso Pietrangelo
Journalist
Author, journalist, singer-songwriter. Graduated in Foreign Literature, he is passionate about cinema, poetry and Shakespeare. He writes songs and loves cats.
Your business continues its golden moment thanks to the Christmas holidays, with numbers that are now steadily (and dangerously) close to the Canale5 quiz The Wheel of Fortune. Thanks to the choice not to take breaks, and a Scotti format that is increasingly ‘squeezed’ by the top, De Martino is finally succeeding in the task of installing his rivals after months of clear suffering on the audit front. And also the Sunday evening challenge, with Who wants to be a millionaire as opposed to Rai fiction, is reserving bitter surprises for Pier Silvio’s goal. Let’s see all the details below.
Affari Tuoi, De Martino’s exploit thanks to the holidays
Last night’s numbers confirmed the trend. Affari Tuoi is recovering, and Stefano De Martino ‘gloats’ at the thought of finally being able to compete on an equal footing with Gerry Scotti. Yesterday evening, Sunday 28 December, the parcel program marked a exploit with 4,653,000 spectators and a 24.7% share (from 8.46pm to 9.39pm). Just one point difference compared to The Wheel of Fortune on Canale5, which totaled 4,831,000 viewers and a 25.8% share (from 8.48pm to 9.54pm). A minimum margin – less than 200,000 spectators – which for Rai 1 has the flavor of revengeconsidering that The Wheel can also count on a few more minutes of broadcast time.
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And the results are not limited to just yesterday. In fact, it is the entire trend of the Christmas holidays that is clearly rewarding Your businesswith a clear rise especially in moments of overlap with rival Mediaset. This year, both formats did not stop for the 24th (and will also be broadcast on December 31st), clearly breaking with the tradition of the past. AND this tour de force could end up rewarding De Martino more than Scotti. In the meantime, we are also dealing with some problems on other fronts.
Gerry Scotti under pressure on Canale 5
Scotti’s Sunday got even more complicated yesterday, with the prime time defeat of Who Wants to Be a Millionaire. The show attracted 2,274,000 spectators with an 18.8% share, beaten by a whisker by the Rai 1 drama “If I were you”. The miniseries with Marco Bocci and Laura Chiatti, highly appreciated by the public, debuted with 2,905,000 viewers and 18.9%, and for the first time the symbolic presenter of Mediaset appeared suffering on two fronts: access prime time and prime time.
Of course, Scotti remains competitive with very high ratings, and at the moment it is difficult to talk about a real debacle. But it is clear that the presenter, in the long run, risks losing his luster and handing the ‘scepter’ back to his rival De Martino. Unless Biscione grants him a short break to recharge your batteries. In view of another year that promises to be very close between the two undisputed masters of access prime time.
